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Fashion TT Creates Huge Opportunity in Trinidad and Tobago for 5 Style Enthusiasts

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Five Trinidad and Tobago designers have been selected to be apart of an initiative dubbed the Value Chain Investment Programme- an concept brought to life by the Trinidad and Tobago Fashion Company Limited. The effort, according to news reaching EBUZZTT, surrounds a general thrust for economic diversification in T&T.

Lisa-Marie Daniel, General Manager of FashionTT

FashionTT’s General Manager, Lisa-Marie Daniel, said the VCIP is one of the cornerstone initiatives of the fashion industry’s strategic plan aimed at transforming the sector and making it more lucrative in the long-term. She said it’s a five-year programme that will accept a new group of designers annually, in turn producing at least twenty-five designers who’ll be on the cusp of exporting their creations to the world at large.

EBUZZTT.COM has learnt that the five designers selected this year, will participate in the first Non-Global Value Chain component of the programme and they are working closely with FashionTT and project consultant, Vincent Quan, to improve their business operations and marketing strategies. Quan is an Associate Professor at the Fashion Institute of Technology.

FashionTT has also partnered with the National Entrepreneurship Development Company Limited (NEDCO) to work with designers in the Incubator tier of the programme, with hopes of refining each designer’s business model and plan for future commercial growth and development.

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DJ’s Being Paid for Play? Comedian and Radio Personality POWERFULLY States Her Claim.

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Rachel Price is never to be toyed with. She’s a tough one when it comes to the business of entertainment in the Caribbean and while her words can be as stinging as her comedic expressions when she hits the stage, the proclaimed Queen of Caribbean comedy is often fearless when she has the proof to back her words. This morning, on the airwaves of urban frequency, RED 96.7FM, Price excitedly pounced on the topic of the Road March contenders and the race to the finish, suggesting that a competing frequency has been pushing its own agenda in playing Machel Montano’s music more than the music of the other competing artistes, and even going as far as to suggest that DJs at many radio stations were enjoying payment for airplay.

Patrice Roberts’ “Sweet For Days” has been a refrain for weeks. PHOTO CREDIT: Jermaine Cruickshank 

Calling for the people on the ground to be given the opportunity to decide on the Road March, Price said while she had no problem with the music receiving widespread rotation, she was bothered by the unfairness of the present situation. She noted that on the weekend when Montano’s song was released, the radio in her vehicle had been on the competing frequency, where for an extended period of time between driving to complete various errands, she had heard the song unceasingly wheeled and played.

Many are now taking to social media with their views following the weekend explosion of Machel Montano and Superblue’s “Soca Kingdom.” Many are in agreement with Price’s sentiments while others argue that Machel has the recipe for the Road March. It was also suggested this morning that the population had been brainwashed, a term that has been used to describe the Machel madness, for years.

Iwer George’s “Savannah” has suddenly been pushed back it would seem, with Montano’s weekend release. PHOTO CREDIT: Jermaine Cruickshank 

Iwer George, Patrice Roberts, Ricardo Drue and some say, Shurwayne Winchester all have tunes that are deserving of equal airplay for a chance at the coveted Road March – the song that is most played for masqueraders to cross the various judging points, on Carnival Monday and Tuesday. No airplay or little airplay would obviously equate to less than thunderous reception from the masses at fetes. When that is experienced, DJs then cast  the songs that receive little reaction to the back of the pack. FAIR OR NOT? You tell us.

Montano meanwhile, is preparing for his Machel Monday concert event he has aptly coined, “Soca Kingdom”. That takes place on February 5th with tickets being sold for $300, $600 and $1200 for General, VIP and Platinum All Inclusive, respectively. He performs at Army Fete on February 2nd at the Queen’s Park Savannah where as we understand it, every Road March contender will have the chance to show the crowd the strength of their contender prior to the Road March race.


 Ricardo Drue’s Intensity is certainly a Road March contender but airplay has been minimal. 

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Big Bean Riddim Highlights ‘Jai, Saucy, A Chutney King, Comedian FRESSHH and Others.

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The Soca music catalogue’s splitting at the seams. There’ve been a number of powerful music releases for the upcoming Carnival 2018 season in Trinidad and Tobago and a new ‘riddim,’ which features the likes of Soca veterans Benjai, Tallpree and Ricki Jai, is now being unleashed for the world to enjoy.

With a no holds barred approach to the business of Soca and carnival, the Big Bean riddim is delivered at a time considered by many, as the peak period of the festive season. The mastermind behind the Project is Ziah who is a writer, artist, producer and social activist. He and his team are of the firm belief that Soca is no longer seasonal and does not solely belong to Trinidad and Tobago. He is adamant that the genre can be enjoyed year round and marketed at multiple destinations, even outside of the Caribbean.

Riding the riddim with ease is Benjai whose single, “Nah Fraid Dem” may very well be his testimony to all that he’s come up against in his life.  Benjai has been relatively quiet in recent time, but it is anticipated that this song will penetrate the soca circuit, leading to his arousal in the days ahead.

Denise Belfon teams up with Grenada’s Tallpree.

The riddim was produced collaboratively by New York based producer, Ziah and Big As Life Productions. Trinidad and Tobago’s Denise Belfon and Tallpree, who is Grenada’s cultural ambassador, teamed up on the track, “Wine Pon It”, while multiple time Chutney Soca Monarch King of Trinidad and Tobago, Rikki Jai has unleashed, “Drink De Most Rum.” The riddim is rounded up by a young artiste by the name of Julius who comes hard with a track called, “Good Oh” and it’s further strengthened by a single called, “Down Dey” sung by comedic Instagram sensation, Fresshh.

US based comedian, FRESSSH is also on the riddim.

Not particularly categorized as a Groovy Soca riddim, the music offered has the potential to engage fans from around the world. Team member, Amor Ben believes the riddim offers multicultural appeal, and with a mindset that remains committed to showing that the Caribbean offers a smorgasbord of cultural diversity, the team of musical minds, is focused on getting the music out there.

Songwriters from across the hemisphere are said to have converged to deliver these amazing singles. “We have songwriters and producers from the US, Grenada, Guyana, Trinidad and Tobago and St. Lucia,” said Ben, noting that it took about a month to get it all accomplished. “This riddim is simply a taste of just what Soca music has evolved to become. It demonstrates the fact that the genre is no longer owned by one island but rather, shared among the islands of the Caribbean and because of globalization, we can even say, the United States, Europe and beyond.”

| PRESS RELEASE – etceterathecompany

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