With power comes great responsibility. Whether soca artiste Machel Montano is powerful in Trinidad and Tobago is left for the masses to decide but one thing’s for sure and that’s the fact that come Carnival, thousands make themselves present at events where he is advertised as the feature act. In Grenada last week, ETCETERABUZZ.COM saw and felt that ‘power’ of gravitation when Montano appeared on stage at the White in the Moonlight event hosted in the prelude to the two day parade for Spice Mas. A couple hours later, we sat with Montano at the beautiful Grand Beach Hotel in Grand Anse. He welcomed the interview warmly, opening up on numerous topics, one of which was the issue of investing in Soca music.

Montano says he hasn’t listened to the words of critics for the past 15 years.
Montano said it was apparent that there was a growing level of interest being paid, globally, to the Soca genre. He highlighted the hard work that has gone into the development of the genre, noting that personally, he has been going and going almost non stop- a situation he admittedly indicated has been difficult, in the end telling us, “but this has been our life and thanks to technology now, people can see and share in the experience.”
Most recently, Montano teamed up with Morgan Heritage on a single called, “I See Lots,” a single dedicated to the Sea Lots, Trinidad community that has been scarred by poverty and crime. A video for the single which was posted just three days ago on YouTube, has already amassed over 8000 views. Montano says there are things taking place behind the scenes that people never have the chance to see. He admitted to helping silently and told us that he has invested the most money in soca music over the years. “I have invested in artistes, in shows that put us on the map, I invest in the music industry…A lot of the people that are now with bands, have passed through my institution. People don’t see that but they often ask a negative question before they even investigate,” he said.
Machel Montano told us that he has separated himself from critics. He said he did this approximately 15 years ago and as such, he doesn’t hear the words of critics anymore. “I don’t look at it on Twitter, I don’t look at it on Facebook- I don’t do Facebook. I have a very focused, tunnel vision so that while they minding my business, my business minding me,” he said.
On how he successfully woos promoters and audiences year after year with his music, Montano said it isn’t Mathematics. “We work three times as hard. We always working. Every week we recording and we have songs written and songs started and songs working on. Our objective is to make music reflecting the highest expression of who we are and take it to the corners of the globe,” he explained. With that, he noted that the team makes music when they rise daily and they keep working on that higher expression of who they are- to become better individuals, better fathers, better businessmen, better students, better listeners. He said they then take this to the corners of the globe by flying the T&T flag wherever they go.
Machel Montano has faced criticism for many things, but undaunted, he carries on. He described Grenada’s carnival experience to us as unique. He said everyone should try it. “I think we out of slavery, we out of colonisation and I think that by now, everybody should know man.. it so easy to come and check Grenada and check Barbados and check St. Lucia. It’s time for us to release these chains and barriers and really come and experience our people,” he said.
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