Cedella Marley (CEO of the Bob Marley Group of companies), who is currently in her seventh year as Global Ambassador for the Jamaica Women’s Football Programme, is now expanding her advocacy and commitment to the women’s game. Her new Football is Freedom Initiative will provide tools and resources for the development and growth of women’s football throughout the Caribbean and Latin America as well as diaspora communities in the United States.
“In the process of my role as ambassador, I have taken note of the crucial role that football can play in empowering young women; through opportunities for education and professional advancement (both on and off the pitch). Through the Football is Freedom Initiative we can expand our efforts to other countries in the region and eventually beyond,” she said in a statement.
The core mission of FIF is trifold:
1) Support the development of women’s football at the grass-roots level in the region by funding existing programs/academies in the islands AND in diaspora communities in Canada and the United States
2) Supporting the growth and development of national teams by staging an annual exhibition match/mini tournament to provide a quality training experience and raise funds that will go directly into the women’s programs of the participating federations
3) Invest in the holistic wellness of the players by funding scholarships and programs that assist players with skillsets and tools to help them succeed outside of football once that time comes.
The launch of Football Is Freedom centers around an international friendly fundraising match between the national women’s teams of Jamaica and Costa Rica. In addition to helping fund the new initiative, a portion of the proceeds will be donated to each national team. Marley is particularly pleased that Costa Rica will join Jamaica on the pitch at DRV PNK Stadium. “In 2014, I was honored to attend the FIFA U-17 WWC finals in Costa Rica (as the guest of the late Capt. Horace Burrell). The Costa Rican federation’s investment in women’s football has helped to inspire my own ideas about the impact that the women’s game could have once given the proper support. Having two of our strongest female teams come together like this is a chance to demonstrate the potential depth and power of women’s football in this region.”
The Reggae Girlz and Las Sele both arrive in South Florida October 18th for a week of training and a two-game series. In adherence to FIFA- mandated COVID protocols, the delegations will be housed in protective isolation during the camp. The first match will be a closed-door scrimmage, and the finale will be a fundraising match open to the public. The camp is the result of a combined effort by the Bob Marley Foundation, Rita Marley Foundation, and Reggae Girlz Foundation. The match is being presented by Cedella Marley in association with Black Tower Agency.
To say he was intrigued, is an understatement. An interaction between the Prime Minister of St. Vincent and the Grenadines and young T&T sensation, Yung Bredda, has now gone viral and the look of adoration and hope on the face of Prim Minister, Dr. Gonzales speaks volumes.
Trinidad and Tobago has ushered in a new dawn with a shining example of youthful leadership and promise, in Akhenaton Lewis – the artiste known as Yung Bredda. He met Prime Minister Gonzalves on Monday as he arrived in the West Indian territory, sharing his musical gift and bringing a smile to the face of the CARICOM nation’s leader.
Prime Minister Dr. Ralph Gonzales with Yung Bredda and his team in St. Vincent and the Grenadines.
The interaction, shared by Dr. Gonzalves via social media, has since been shared multiple times across the internet, proving to be a truly proud moment for many who have been following the 24-year-old’s career and genuinely rooting for him. “From Sealots to the Prime Minister’s house,” one fan commented, reflecting on Lewis’ journey thus far, and highlighting his rise from the humblest of beginnings, having been born and raised in one of Trinidad and Tobago’s most unsung communities.
In the video, Yung Bredda is heard singing his 2025 hit single, ‘Greatest Bend Over’ before delving into his 2025 Calypso Monarch contender, ‘We Rise,’ which brought him the 3rd place prize in the competition on March 2nd. “That is the whole of society, everybody. We all do our part. Not just individualism. People working together and doing it in love,” said Dr. Gonzalves to the entertainer as he completed his brief rendition. It was a moment to be remembered.
Yung Bredda has had a phenomenal run over the past few months, jumping out of Carnival 2025 in Trinidad and Tobago on an extremely sturdy pedestal. He traveled to Canada last weekend, performing at Return Fete, before heading to St. Vincent and the Grenadines.
Trinidad and Tobago’s 2025 Carnival season was pretty much a blockbuster movie – a critically acclaimed experience that nobody could’ve possibly been truly prepared for. Three months of full-fledged, hyper-energetic ecstasy culminated with the traditional mas on the road experience that many travel from parts far and wide to enjoy, annually. This year, YUMA provided an experience for not only seasoned masqueraders, but many newcomers who’ve already co-signed with friends and family, to do it again, and again, and again.
1. COSTUME DESIGN AND QUALITY:
Marie Collette wearing her design, ‘Poui’. PHOTO: @idouglasphoto
For quite a number of years, the YUMA brand has maneuvered the carnival landscape, with its designers like Rawle Permanand and Marie Collette, delivering exquisite costumes for the road. This year was no different. The costume quality and beauty stood effectively, leaving very little, if anything more to be desired. The band’s ‘Echoes of IERE’ theme featured sections like Marie Collette’s ‘Poui’ in a choice of a vivacious hot pink or an eye-catching bright yellow. Collette herself paraded the streets of Port-of-Spain on Carnival Tuesday in the full hardline ensemble in her choice of bright yellow. The beauty and quality of her costume was unmistakeable. Other sections included Flambeaux, Hibiscus, Magnificent 7, Masala, Nariva, Riddim, Iere, Emperor, Echoes, Castara, Doux Doux Dahlin, Bucco and Bae-Go- rounding off the total street design showcase to 14. When it came time to show off and show out, the vibrance of the intricate designs and captivating kaleidoscope of colour, could not be ignored.
2. PROFESSIONALISM AND EFFICIENCY
YUMA costume designer, Rawle Permanand on the road on carnival Tuesday.
Whether in part owed to its partnerships with brands like Digicel, Dasani, Hennessy, Johnnie Walker, Maybelline New York, Ocean Spray, VISA, Red Bull, Coca Cola, Shine Distributors, Skins, Hai Trim and Feathers, Carib, Jose Cuervo and Guinness, or simply its distinct and intentional effort to provide its masqueraders with the very best money can buy, YUMA once again delivered on customer satisfaction. From the costume collection where masqueraders received backpacks, which held a variety of goodies inside, inclusive of two branded aluminum cups and other necessities that would be appreciated for the road experience, and beyond, to the effort shown by drink attendants and security staff to minimize discomfort in any way, and of course, the detail and attention paid to their lunch stop, many basked in the YUMA vibe and professionalism throughout the two-day experience.
3. MUSIC SELECTION AND VIBE
Music selection is a big deal. The YUMA DJ selection proved top tier on Carnival Monday and Tuesday with the likes of Whitney Husbands, DJ Linx, Kevon X, Major Penny, DJ Jel, Selector Snappy and Deejay Kareem and others pleasing masqueraders with tunes from ‘tune land.’ Soca was the order and the DJs did not disappoint.
4. THE PEOPLE WHO BRING THE VIBE
Jadel played in the section, ‘Echoes’ designed by Rawle Permanand.
YUMA has always been known to be the band of the superstars. This year was no different, with a slate of popular faces in the mix, inclusive of influencers like Anil and Kineta James, Neicey bwoss, model, Mela, Charlotte Wingham, Carnival Sabrina, cricketer, Dwayne Bravo, and others. Soca artistes like Jadel, Lyrikal, Lady Lava, Voice, The A Team Band and others were also a part of the vibe. “As an artiste, I can say the artistes were treated amazing. We got VISA bands for YUMA and I loved the fact that YUMA had The A Team band LIVE. That was so entertaining and masqueraders appreciated that so much. A lot of mas bands do not bring that live band element to the road and that live band on the road, did it for me,” Jadel told Ebuzztt. She also said the drinks truck was on point. “I had no problems with the drinks at all, the courtesies extended were amazing. The whole vibe- the energy was just love – love and happiness and unity,” she added.
5. READY- FOR- ANYTHING MASQUERADERS
With social media and trend-setting being the kill-joy for many in the carnival space, it would be remiss of us not to mention the fact that on the road, masquerading was the order in YUMA. While there were moments for the ‘gram’ and TikTok, this did not take away from the overall energy of the people on the road. Beautiful women, handsome men – all up for the thrill of the carnival roadshow experience, immersed themselves in the music of the season and showed off their effervescent nature, making it abundantly clear that YUMA just might be THE band to truly bring the VIBES, not just in 2025 but way into the years ahead.
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