We all know Chromatics – the most prominent Hip Hop artiste in Trinidad and Tobago. EBUZZ caught up with the entertainer last week and we found out that he’s set to release the third installment of his Carnival Rap Up trilogy on March 9th. In the past two years, ‘Matics has dished on the carnival ‘bacchanal’, much of which takes place among the head honchos of the industry, and out of the public eye. What he’ll be rapping about this year, we have to wait and see, however the Highway Records act told us a lot has taken place and he’s been closely taking it in.
Chromatics and his management are ready for the LLB life.
In the past couple weeks, Chromatics- real name, Richard Raj-Kumar, has been basking in the announcement that he will be the brand ambassador for Angostura’s LLB beverage. The deal was secured by his management and Chromatics says he is eager to represent Angostura in this capacity. “I’m really happy to be working with Angostura. They assisted with the promotion of my Science of Colours Volume 2 mixtape last year and to date, the mixtape has been downloaded some 2000 times,” explained ‘Matics. He said Angostura is a company that promotes and markets several of its brands across the Caribbean and even internationally, something he and his team at Highway Records are strong believers of.
Deal struck, Chromatics signs on the dotted line.
Chromatics said he worked with the LLB brand during the ‘Lyrics Like A Boss’ campaign and because of the tremendous response received from the public, and essentially noted by the Angostura team, this particular opportunity arose. Now Chromatics will market LLB to an urban, youthful market locally, across the Caribbean and even as far as Canada. He assured that he will be living the LLB brand, this as he continues work on the much anticipated Carnival Rap Up 2014 single. “Folks can look forward to new jingles and other projects, and rest assured that I’ll be associated with everything LLB related from this point onward.”
Reflecting on the endorsement opportunity with a company he acknowledges is a reputed one in T&T, Chromatics said this deal shows that there is a heightened level of appreciation for the Hip Hop fraternity and overall development within the industry. “It marks growth in the corporate sector as it shows that companies realize they don’t have to run down the carnival season and the soca artistes alone. It shows that they’re capable of also embracing the Hip- Hop culture and other local acts and music genres,” he said.
We await the release of Carnival Rap Up 2014 and even with that, Hip Hop fans can also get ready the release of Chromatics’ Science of Colours Volume 3 mixtape, which will be getting Angostura’s support like it did last year. “It’ll be released on the same day as Carnival Rap Up 3- March 9th and it’ll be available for free download online, inclusive of Carnival Rap Up 2014,” he assured.
She may be a Trinbagonian soca artiste but she’s also a proud Caribbean woman, so it was only right that rapper, Drake’s team at October’s Very Own – OVO, deliver to the entertainer, an OVO branded dominos set. It was quite possibly the package inclusion that brought out Belfon’s excitement earlier this week, when she received and opened it up.
Denise has been basking in the joy of being a part of Drake’s recently released, Maid of Honor’ album – her single ‘Work’ sampled on a track called, ‘BBW’. Fans, pretty much elated by the news, have been expressing their congratulations to the New York based singer, many saying it was only a matter of time before this type of breakthrough came for her.
Denise’s journey in music began decades ago, and even though her presence on the Soca circuit in the Caribbean has been limited for some time, her past hits have proven to be legacy-leavers, with DJs, artistes and social media users quite often returning to her sound.
The OVO gift package included merchandise and the special Dominos game set, something Denise automatically hailed out her Jamaican friends on, noting that they’d me meeting up for a game soon. When news of the sample emerged in May, many questioned whether Belfon had agreed to the use of her work. She has since allayed all concerns, saying all is above board on the project.
A riddim built on pure Jamaican nostalgia that’s dominating with several acclaimed artistes releasing hit singles, the ‘Hill And’ Gully’ folk riddim is undeniably a major influencer this year. Like butter, several releases smoothly resonate, with artistes like Masicka, Mr. Vegas, Kees Dieffenthaller, Valiant, Elephant Man and Sheneil Muir delivering catchy singles for the masses.
Outside of multiple releases produced by Jamaican DJ/ Singer/ Songwriter/ Stephen ‘Di Genius’ McGregor, Trinidad and Tobago artiste, Anisha, has risen to the occasion, urging social transformation using her creativity as the vessel. “Plea for Peace is meant to uplift communities and spark conversation because I believe music can preserve tradition, while creating space for meaningful dialogue,” said the Belmont,Trinidad native.
Known in creative spaces as The Goddess of Love, Anisha was raised in Belle-Eau Road in Belmont. She understands the need for thought provoking messages through music. “I compose my own songs and I’ve been involved in music for several years,” she said, explaining that she uses music as a tool to express herself, tell stories and tap into her emotions while addressing issues that affect communities.
For Anisha, the Hill and Gully Riddim offers music lovers a timeless cultural connection. “I felt it was a riddim that could help carry this message of peace to both the young and the old in a way that’s relatable and impactful,” said the singer. Acknowledging the criticism by veteran Jamaican broadcaster, Fae Ellington over some of the lyrics sung by artistes on the traditional folk riddim, Anisha says she respects Ms. Ellington’s perspective. “I respect her perspective because cultural and musical traditions are important and should always be valued.” She however admits that music continues to evolve as a reflection of society. “Each artiste chooses to use music to express himself/herself based on personal experience, however my approach with ‘Plea for Peace,’ was to honor the riddim’s cultural significance by using it to address an issue that is affecting my country, Trinidad and Tobago.”
The song was born out of Anisha’s concern for the people of T&T. “It’s really a mixture of concern, frustration and hope. This song addresses the growing impact that crime and violence continues to have on families, communities and the youth,” she declared, adding that it serves as a heartfelt appeal for the population to reflect on what society has become, while establishing a blueprint for a better future. “If this song encourages even one young person to choose a different path, or reminds communities that love, respect and unity still matter, then I’d consider it a success,” she said.
Anisha says she admires the dedication to peace, shown by fellow T&T artiste, Orlando Octave. “We share a similar passion for spreading positive messages through music. I often refer to him as ‘The Prince of Peace,” she said, noting that she would be honored to work with Orlando, if the opportunity presents itself. “My mission as an artiste is to use my music as a bridge that brings people together, rather than divides humanity. ‘Plea for Peace is more than just a song. It’s a reminder that despite the challenges we face, peace, love and unity are still very possible if we choose to lift each other up.”
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