Machel Montano and Skinny Fabulous are today smiling from ear to ear no doubt, having recently sealed a deal with ESPN’s publishing rep, PILOT for the use of their collaborative 2016 soca track, “Go Hard’. EBUZZTT spoke with the local rep for DirectionTT- the company who initiated the ‘Go Hard’ collab in the Caribbean and according to the rep, the deal struck is a financially ‘sound’ one, that’ll hear the track played across ESPN channels worldwide for four months.
St. Vincent’s Skinny Fabulous, Trinidad and Tobago artistes Machel Montano and College Boy Jesse along with producer, Mr. Spine, penned the track. Barbados’ De Red Boys produced the single and now, they’re all said to be benefiting in some way from the deal.
According to DirectionTT, PILOT, acting on behalf of the sport network, ESPN, has been seeking out new music for a new campaign they’ve been working on. “We’ve received reports that it’s already been heard on ESPN Alaska and it’s expected to be played on all ESPN channels around the world,” said the rep. In a chat with Skinny Fabulous today, EBUZZTT learnt that the initial contact was made with Machel’s team. “As an artiste these are the things that we count as rewards for what we do. When we go on stage and we see people react positively to our music- when they jump and wave and dance, this is the reward we get. It’s not always about the financial gain. When these things happen, it means that somebody, somewhere in the world, other than the Caribbean region, recognises that there are songs and talent that’s worthy of that level of programming,” said Skinny- real name, Gamal Doyle.
Skinny Fabulous says these are the rewards received
.When we caught up with Skinny earlier, he’d been in studio, preparing to lay down some new music. He’s in preparation mode for St. Vincent’s Carnival, which culminates during the first weekend in July. “I’m working on new music for carnival 2016- my carnival!,” he said excitedly, adding that he’s also putting things in place for the production of his concert, ‘Black Rave’, which is in its fifth year. “I also have a signature event called, “Uncle Skinny’s Kids World’ which attracts over 12,000 people annually. That’s been six years running,” said the entertainer. On the vibe experienced at St. Vincent’s carnival, Skinny who’s well loved across the Caribbean, said St. Vincent’s carnival is not commercialised at all. “St. Vincent’s carnival is raw. The events aren’t runway shows. They’re not fashion displays. People take the time to escape whatever realities they face. It’s a time for them to be free and not worry about anything- not even the implications of social media,” he said. “We still feel good to fete in sneakers and shorts. We believe you can’t wear heels to fete. We party aggressively and it may look like a riot at times but it’s actually clean, unified fun and nobody ever feels scared. It’s just a movement people need to experience,” said the artiste.
EBUZZTT congratulates the entire team on this accomplishment. Soca music is certainly making strides to the mainstream media circuit and that’s something the Caribbean’s got to celebrate!
She may be a Trinbagonian soca artiste but she’s also a proud Caribbean woman, so it was only right that rapper, Drake’s team at October’s Very Own – OVO, deliver to the entertainer, an OVO branded dominos set. It was quite possibly the package inclusion that brought out Belfon’s excitement earlier this week, when she received and opened it up.
Denise has been basking in the joy of being a part of Drake’s recently released, Maid of Honor’ album – her single ‘Work’ sampled on a track called, ‘BBW’. Fans, pretty much elated by the news, have been expressing their congratulations to the New York based singer, many saying it was only a matter of time before this type of breakthrough came for her.
Denise’s journey in music began decades ago, and even though her presence on the Soca circuit in the Caribbean has been limited for some time, her past hits have proven to be legacy-leavers, with DJs, artistes and social media users quite often returning to her sound.
The OVO gift package included merchandise and the special Dominos game set, something Denise automatically hailed out her Jamaican friends on, noting that they’d me meeting up for a game soon. When news of the sample emerged in May, many questioned whether Belfon had agreed to the use of her work. She has since allayed all concerns, saying all is above board on the project.
A riddim built on pure Jamaican nostalgia that’s dominating with several acclaimed artistes releasing hit singles, the ‘Hill And’ Gully’ folk riddim is undeniably a major influencer this year. Like butter, several releases smoothly resonate, with artistes like Masicka, Mr. Vegas, Kees Dieffenthaller, Valiant, Elephant Man and Sheneil Muir delivering catchy singles for the masses.
Outside of multiple releases produced by Jamaican DJ/ Singer/ Songwriter/ Stephen ‘Di Genius’ McGregor, Trinidad and Tobago artiste, Anisha, has risen to the occasion, urging social transformation using her creativity as the vessel. “Plea for Peace is meant to uplift communities and spark conversation because I believe music can preserve tradition, while creating space for meaningful dialogue,” said the Belmont,Trinidad native.
Known in creative spaces as The Goddess of Love, Anisha was raised in Belle-Eau Road in Belmont. She understands the need for thought provoking messages through music. “I compose my own songs and I’ve been involved in music for several years,” she said, explaining that she uses music as a tool to express herself, tell stories and tap into her emotions while addressing issues that affect communities.
For Anisha, the Hill and Gully Riddim offers music lovers a timeless cultural connection. “I felt it was a riddim that could help carry this message of peace to both the young and the old in a way that’s relatable and impactful,” said the singer. Acknowledging the criticism by veteran Jamaican broadcaster, Fae Ellington over some of the lyrics sung by artistes on the traditional folk riddim, Anisha says she respects Ms. Ellington’s perspective. “I respect her perspective because cultural and musical traditions are important and should always be valued.” She however admits that music continues to evolve as a reflection of society. “Each artiste chooses to use music to express himself/herself based on personal experience, however my approach with ‘Plea for Peace,’ was to honor the riddim’s cultural significance by using it to address an issue that is affecting my country, Trinidad and Tobago.”
The song was born out of Anisha’s concern for the people of T&T. “It’s really a mixture of concern, frustration and hope. This song addresses the growing impact that crime and violence continues to have on families, communities and the youth,” she declared, adding that it serves as a heartfelt appeal for the population to reflect on what society has become, while establishing a blueprint for a better future. “If this song encourages even one young person to choose a different path, or reminds communities that love, respect and unity still matter, then I’d consider it a success,” she said.
Anisha says she admires the dedication to peace, shown by fellow T&T artiste, Orlando Octave. “We share a similar passion for spreading positive messages through music. I often refer to him as ‘The Prince of Peace,” she said, noting that she would be honored to work with Orlando, if the opportunity presents itself. “My mission as an artiste is to use my music as a bridge that brings people together, rather than divides humanity. ‘Plea for Peace is more than just a song. It’s a reminder that despite the challenges we face, peace, love and unity are still very possible if we choose to lift each other up.”
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