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DJ Lila and Dad, Ziggy Rankin Release Powerful Remake and It’s Just On Time.

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An internationally acclaimed hit single that has been covered by a host of artistes including RnB singer, Kelly Rowland, and even sampled by Janet Jackson is now making its debut in the Caribbean. 

Delivering what can only be summed up as the right message at the right time, Trinidad and Tobago artist, Ziggy Rankin has released a major collaboration cover for the 70’s single, “O-o-h Child.”

The track’s release on Friday in Trinidad and Tobago comes amid plans to execute a full campaign designed to shake up both parents and youths across the Caribbean and essentially, the world. 

For this project, Rankin’ chose his very own daughter, popular female Caribbean DJ- DJ Lila, who is also known for her delivery of music within the growing Trinibad music sub-genre. Together, the duo purposefully recorded the single, which was originally sung by Chicago soul family group the Five Stairsteps. “Because of the times we’re in, this song is really important. Everybody should be looking out for everybody,” said Ziggy. He went on to say, “Parents have to be there for their children- encouraging them more than ever right now because these children are facing something that most of us never experienced.”

The production for the cover single was done by well-known music producer and audio engineer, Parry Jack out of New York city. Admitting to the song’s lyrical power, Ziggy said “O-o-h Child” is an extension in song, of a family sticking together, and a father speaking to his daughter with words of encouragement and support. “We have to let our children know that although they may not be able to do the things they want to right now, this too shall pass. We have to let them know that if they keep God close to their hearts and pray, everything will work out,” he said. Jack explaind that the song was recreated to deliver a Caribbean sound and energy. “It’s delivered from a fresh perspective. The whole beat is different. The way Ziggy sounds is different. I didn’t want to come in and do anything too close to the original. The only thing that I used from the original is the chord structure,” he said. 

Less than a month away from her 18th birthday, Lila who collaborates with her father for the very first time, says it’s been a tough year for her. “School is really different. Online classes are hard to keep up with; I’m also a DJ and this pandemic has really slowed down my business as well,” she explained. Despite the obvious setbacks, she believes a song like this is important to spread some optimism to everyone who’s been challenged by lockdowns and restrictions. “People are really struggling but I want to encourage everyone to stay strong. God is in charge and everything happens for a reason,” she said. Highlighting that her flow in the single patterns the Trinibad style to some degree, Lila said she’s excited to play it at any event in the near future. “We really have to stay positive. This pandemic is just a minor setback for a major comeback,” said the teen. 

The Caribbean cover version of “O-o-h Child,” by Ziggy Rankin and DJ Lila is now available for streaming on all streaming platforms for the world to enjoy. 

Press Release: Etcetera The Company

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Buju Brings the ‘Summer Bubbler’. Entertains Fans Online. VIDEO INSIDE.

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New music now making the rounds, reggae and dancehall heavyweight, Buju Banton stays focused and happy at home in Jamaica, delivering to fans worldwide, pieces of himself via online platforms like Instagram. On Wednesday, on the heels of news that he’d unleashed a brand new summer bubbler with the ladies in mind, Gargamel solidified the promotion of the track with a mini concert that engaged fans from as far as Ghana.

It’s been almost two years since Buju’s career, like that of many other Caribbean artistes, has been halted- with no major concert events being planned. He appeared alongside Beres Hammond on a virtual stage in February this year, but of course, that was nothing like a live show would be. Still, Buju’s creativity remains powerful and present.

The latest single, “Summer Body”, is aimed at offering fans a little fun and enjoyment, according to the artist. In a statement, the song is described as one that borrows signature sounds from the 90s reggae/dancehall era and features Buju’s quintessential deejay style over a hardcore Dancehall riddim. The song was produced by Buju himself, alongside dancehall staple Jon Jon. According to Buju’s team, the new release encourages fans to celebrate life, remove doubt and any sense of restriction from their minds.

On Wednesday, as he engaged fans on his Instagram live, Buju smiled happily, singing his new release and even belting out familiar tunes from the past. Take a look at how that went down…

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Shenseea’s New Video “Run, Run” Bashed As “Demonic.” Rvssian Retorts.

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In just five days, Shenseea’s latest music video, “Run Run” has been streamed over 2.4 million times on YouTube. Whether that’s fueled by criticism over the “demonic” imagery of the video, as some call it, or just plain curiosity and fan loyalty, we’re uncertain, but 2.4 million streams in a week, is big news.

Costuming from the new video for “Run run

Earlier this month, Shenseea announced her new management alignment with Canadian, music exec, Wassim ‘Sal’ Slaiby. In an Instagram post, the Jamaican artist who had previously been managed by Romeich Major, said she was happy to now have a manager with “such dynamic character on my team.” Shen alluded to big moves ahead, saying, “we’re about to unfold a new chapter.”

Just a few days later, a promotional video was posted to her IG, showing what was on the way. The video for “Run Run” portrayed visuals that leaned more toward the international trends seen in videos like Megan Thee Stallion and Cardi B’s “WAP” and Lil Nas X’s “Montero” music videos. Some fans dug in after the video’s release on Friday. “Omg, I’m so sorry for Shenseea… she don’t know what she’s getting into,” one person wrote on YouTube. Another said, “We need more music videos with artists ascending into Heaven, normalize ascending instead of descending into hell.” Some even posted prayers for their Jamaican dancehall sweetheart.

The new single is the first track off of Shen’s debut album. On the weekend, Shenseea posted a scene that showed her being lowered into what one can only assume is “hell.” She wore bull horns in the excerpt. She told fans this was her favorite scene.

In response to comments against the visual creativity, producer Rvssian took to Twitter. “They say people sell them soul. But how much do these type of things go for? 😂 and is a store or what? Mi confuse😂😂” he retorted. He continued by saying that he praises God and has given all his success and credit to Him, lashing out at critics with biblical reference, saying, “The Bible say Matthew 7 – do not judge…do you know the rest? But you guys are more holy than we are- look into ya self.”

His response was quite similar to one given by incarcerated dancehall artist, Vybz Kartel who was asked about allegations that he had sold his soul for fame, by On Stage host, Winford Williams, prior to his incarceration.


HERE’S SHENSEEA’S “RUN RUN” VIDEO

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