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Archived: Digicel Secures Jamaica’s  Bolt For A Lifetime With New Speed Portfolio.

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Digicel Caribbean Ltd today announced living legend, world record holder and the world’s fastest man, Usain Bolt, as its Chief Speed Officer (CSO).

Bolt is the fastest man alive.


Digicel says that with his unprecedented “three-peat” at the Olympic Games in Rio, Bolt has taken his rightful place in the annals of history and sealed his position as the greatest athlete ever. The unique “job for life” comes in tandem with the agreement of a lifetime partnership between Digicel and Usain Bolt – an honour only a very small number of the absolute greatest athletes in the world have ever achieved – and a first for Digicel.

Digicel has sponsored Usain Bolt since 2004 – when he was fresh out of high school. In his role as Digicel CSO, The sprint star will get up close and personal with Digicel customers in a number of ways from both a commercial and community point of view and will continue to inspire, motivate and captivate customers and fans across the globe for many years to come, said the global telecommunications company. 

The innovative new partnership will see Usain bringing his unique understanding of speed to customers via Digicel products, networks and marketing and partnership initiatives – and to aspiring youth athletes via speed camps, motivational and mentorship sessions. Digicel says it will also support Bolt in his passion for giving back by bringing technology solutions to young people that will help them develop and grow.

Bolt will be a Digicel endorsee for a lifetime.

In light of the the new deal, Digicel will reward one lucky customer in each country with a free lifetime postpaid contract via a social media competition to be run across its markets worldwide.

Peter Lloyd, Director of Marketing for Digicel Group, said; “We are honoured to be turning our twelve year relationship with Usain into a lifelong relationship. Our relationship with Usain transcends sport – he is a unique human being who inspires millions of people across the world.”

In accepting the new role and his lifetime contract, Usain said,“I’m very humbled. It’s been an amazing journey with Digicel – they have been there for me since I was 17 years old and now we will be together forever. As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda.”

Caribbean Buzz

Times Square, New York, The Place to Be for Caribbean Culture on August 30th.

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On August 30th, a major Caribbean event is popping off in the heart of New York. Tropicalfete Inc. is at it again, delivering its 5th annual Caribbean Pop-Up Carnival in Times Square, New York. That’s big deal!

The free, family-friendly event will transform the place that’s often dubbed, the Crossroads of the World, into a vibrant showcase of Caribbean music, dance, and artistic expression. On August 30th, it kicks off at 1pm along Broadway, between W46th and W47th streets. TropicalFete says those coming out are encouraged to wear carnival costumes, wave their national flags, and “celebrate the rich diversity of Caribbean culture.”

The event will be hosted by Vibes Man Redman and Katherine Charles, and will feature an exciting lineup of acclaimed performers, headlined by legendary Billboard chart-topping soca artiste, Rupee. 

Rupee made history in late 2004 as the first Barbadian-born artiste, and one of just two soca acts, to reach the Billboard Hot 100 with his global hit, “Tempted to Touch,”which was later Certified Gold by the Recording Industry Association of America. Rupee’s catalogue of soca anthems also includes “Jump,” which has won Road March titles (the song judged to be most popular) at Caribbean carnivals in Boston, Brooklyn, Miami, Toronto, and at Barbados’ Cropover.

Rupee will be honored on August 30th.

The artiste will be honored at the Tropicalfete Pop-Up Carnival by city and state officials for his contributions to Caribbean culture through music and his courageous advocacy for HIV/AIDS awareness. During the event, Rupee will receive a Mayoral Certificate of Recognition from New York City Mayor Zohran Mamdani’s office. He will also be awarded a Proclamation on behalf of the New York City Council. Additionally, New York State Senators Zellnor Myrie and Roxanne Persaud will present him with a State Proclamation, while Assembly Member Brian Cunningham will recognize him with a New York State Assembly Proclamation.

Tropicalfete’s Pop-Up Carnival’s non-stop entertainment schedule will also include a performance by Mapy, “The Violin Queen.” Born on Réunion Island, raised in Paris and now based in Brooklyn, Mapy delivers electrifying performances that blend classical violin with Caribbean rhythms and hip-hop beats. Her impressive resume includes performances at the Grammy Awards, The Ellen DeGeneres Show, and the St. Kitts Music Festival.

Carnival masquerade traditions from all over the Caribbean representing traditional, folkloric, ole (satirical), and pretty mas will also be highlighted.

Tropicalfete Steel Pan Ensemble comes to light up Times Square with an unforgettable set of high-energy. The ensemble will be joining forces with Soca superstar Rupee performing together with one of his songs Give Thanks which is a special treat for the audience. Tropicalfete Stilting Unit and Mas will also be bringing the color, movement, culture, and excitement of Carnival to the heart of New York City.

Attendees can also look forward to a high-energy soca fitness workout with Mandy and a performance by the dynamic rythem Section – Riddim Explosion. DJ Patrick and DJ Eric will provide the recorded musical selections.

The Caribbean Pop-Up Carnival has become one of Tropicalfete’s signature cultural events, attracting thousands of residents, tourists, and cultural enthusiasts each year. Through music, dance, and interactive performances, the event celebrates Caribbean heritage while promoting education and community engagement.

“Tropicalfete’s Caribbean Pop-Up Carnival continues to unite communities by bringing the energy, creativity, and traditions of the Caribbean directly into the heart of New York City,” said Alton Aimable, Executive Director of Tropicalfete. “As we celebrate our fifth year, we invite everyone to experience the sights, sounds, and spirit of Carnival while embracing the diversity that makes our city so unique.

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Caribbean Buzz

Aisha Manrique is The Voice of the Caribbean Music Awards.

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The stage is being prepared for what is ultimately the most anticipated staging of the Caribbean Music Awards on September 19th, 2026. For the very first time since its inception three years ago, the event moves from New York, to Trinidad and Tobago where superstars from across the Caribbean region and internationally, will gather. It’s a meaningful moment for many people, but one person in particular, feels immensely excited and proud to be at the centre of it all. 

Aisha Manrique is the voice of the Caribbean Music Awards. Her tone, expression, sound and articulation, which has narrated the entire show for the past three years, aligns seamlessly with brand Caribbean along with the overall delivery of this powerful celebration of Caribbean creativity and beauty. “I am extremely excited that the Caribbean Music Awards is being held at home in Trinidad and Tobago this year,” said the South, Trinidad native. 

Aisha Manrique

Three years ago, Aisha landed the opportunity of a lifetime to become the Voice of God for the Caribbean Music Awards. The former Marketing Officer was essentially screened after a series of meetings and panel interviews, The Caribbean Music Awards would eventually agree to welcoming Trinidad born, Aisha Manrique into the organization. Added to that, the team, after doing their research on Manrique, offered her the opportunity to be the Head Writer for the production. Now in its fourth year, Aisha is the person who writes and narrates the entire production for show night, inclusive of nomination packages, host and presenter scripts and all else. “It’s a lot of work but I am tremendously grateful to be doing what I love,” she expressed. 

The 2026 staging of the CMA’S in T&T is a welcomed experience for Aisha. “Having my team with me to be able to prepare in terms of making this moment at home, memorable, is something I’m looking forward to. Every year despite efforts to glam up and be a part of the show with makeup and everything else, I would announce behind the scenes in sneakers and jeans because of the rush as a result of the rigorous production schedule in addition to the intense traffic amid the excitement of Labour Day weekend.” 

Manrique says this year she’s looking forward to wearing a gown and getting some photos taken while doing the work that she has dedicatedly done for the past three years, behind the scenes. “I can at least be a part of the glamorous side of things this year,” she laughed.

From San Fernando to the world, Aisha’s journey has been one filled with lessons and testimonies. An entrepreneur now, having answered her life’s calling a few years ago, Aisha says her mother’s insistence on key things, has shaped her path. “As a young child I would envision myself standing in front of thousands and thousands of people and using my voice. My first audience was made up of my uncles and grandmother. I remember my mother waking me up at 5am every morning to work on pronunciation, breathing and posture. Of course, as a child I wasn’t happy about that but now, I appreciate it so much.” 

Her mother has since passed away, however Aisha Manrique is inspiring many these days, having been taught the principles of life, focus and dedication, by the woman who was her tower of strength throughout her life. 

A Communications and Confidence Strategist, Public Speaking Coach, Copywriter, International Voiceover Talent and Live Announcer, Vocal Health Instructor, Master Storyteller, Aisha Manrique is moving onward with a distinct level of pride in how she serves. Her company, Voicey Versa Productions Ltd. is a Caribbean-based production and training company transforming how individuals and organizations use their voice, communication and stories to make an impact. She trains and coaches professionals, entrepreneurs, creatives, public figures, and performers to express and create compelling messages that resonate, convert, and inspire, equipping them with the skills to speak with confidence, clarity and authority. Her mother would be proud. 

Caribbean artistes and other creatives have been strengthened by the CMAs over the past 3 years.

“My plan for my business is to better position the company as a safe space for persons to use their voices. If there’s someone who just wants to preach a sermon with a message, or if a person wants to post a video on social media and they need more confidence to engage broader audiences, Voicey Versa will be that safe space to learn,” she said, adding, “There are many people walking around with struggles internally and they are being silenced because of self-sabotage, imposter syndrome and negative thinking. I know what that feels like,” she noted.  

Crediting several experiences throughout her life for her present success, Aisha says there is immense power in pushing past fear. At 15-years-old she attended the Rotary Leadership Awards Conference, where Secondary schools from across the Caribbean were represented by students. It was during that experience that her fear would be counteracted, having stood up when others did not, having been called upon to respond by one of the event’s sponsors, Percy Parker Williams. “He gave me a challenge to come up with a concept for an ad- a men’s cologne. He said he would give me 15 minutes. I said I just needed 1 minute and the whole auditorium erupted,” she recalls. “I created an ad and delivered in a seductive, female voice right there on the spot. The crowd cheered me on and Mr. Parker said I had something special. He awarded me a scholarship to pursue broadcasting and I’ve never looked back,” said Aisha. 

There are many testimonies of her journey’s alignment to her gift and natural calling, but for Aisha Manrique, her life’s work is enshrined in God’s grace, having continued to use her gift to the service of others in her life. On September 19th, as Caribbean artistes and other creatives enjoy the fruit of their hard work and creativity in Port-of-Spain, her voice will tell the world at large, just how special they are. 

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