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Archived: Digicel Secures Jamaica’s  Bolt For A Lifetime With New Speed Portfolio.

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Digicel Caribbean Ltd today announced living legend, world record holder and the world’s fastest man, Usain Bolt, as its Chief Speed Officer (CSO).

Bolt is the fastest man alive.


Digicel says that with his unprecedented “three-peat” at the Olympic Games in Rio, Bolt has taken his rightful place in the annals of history and sealed his position as the greatest athlete ever. The unique “job for life” comes in tandem with the agreement of a lifetime partnership between Digicel and Usain Bolt – an honour only a very small number of the absolute greatest athletes in the world have ever achieved – and a first for Digicel.

Digicel has sponsored Usain Bolt since 2004 – when he was fresh out of high school. In his role as Digicel CSO, The sprint star will get up close and personal with Digicel customers in a number of ways from both a commercial and community point of view and will continue to inspire, motivate and captivate customers and fans across the globe for many years to come, said the global telecommunications company. 

The innovative new partnership will see Usain bringing his unique understanding of speed to customers via Digicel products, networks and marketing and partnership initiatives – and to aspiring youth athletes via speed camps, motivational and mentorship sessions. Digicel says it will also support Bolt in his passion for giving back by bringing technology solutions to young people that will help them develop and grow.

Bolt will be a Digicel endorsee for a lifetime.

In light of the the new deal, Digicel will reward one lucky customer in each country with a free lifetime postpaid contract via a social media competition to be run across its markets worldwide.

Peter Lloyd, Director of Marketing for Digicel Group, said; “We are honoured to be turning our twelve year relationship with Usain into a lifelong relationship. Our relationship with Usain transcends sport – he is a unique human being who inspires millions of people across the world.”

In accepting the new role and his lifetime contract, Usain said,“I’m very humbled. It’s been an amazing journey with Digicel – they have been there for me since I was 17 years old and now we will be together forever. As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda.”

Caribbean Buzz

Destra Delivers Powerfully at Reflections.

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“If this sharing that I’m doing touches anyone, I’m truly grateful. None of us are perfect. Some days you’ll feel good, some days you won’t, but it’s all part of the journey. Sometimes what you’re looking for is right on the horizon, and the moment you give up, you miss it. If my testimony makes anyone feel something, then my work here is done.” – DESTRA GARCIA

Trinidad and Tobago received a musical showcase of spiritual awakening yet again this past Saturday, at Destra’s ‘Reflections: Sound. Spirit. Surrender.” The event took place at Queen’s Hall, St. Ann’s and proved to be a truly inspiring and uplifting musical experience.

From the onset, the show set a standard that fans of good music with powerful lyrics, would rave about for weeks. David Rudder – a cultural icon of Calypso music out of Trinidad and Tobago, welcomed the audience as he hit the stage first delivering the very fitting, ‘High Mas.’ It was a powerful blessing no doubt – something that would lead into a seamless spiritual production. He was subsequently joined on stage by Destra, something that created a full-circle moment that drew immediate emotion from the audience.

Destra with King David Michael Rudder.

Known for her unmistakeable vocal ability, Destra took her audience on a carefully curated musical journey, opening her set with Free Again before transitioning into slowed-down, soul-stirring renditions of some of her most beloved songs, including Love Somebody and Fly and with each performance, she revealed a different layer of her artistry, offering vulnerability, reflection, and strength.

One of the night’s most touching highlights came as Garcia shared the stage with her daughter, Xaiya, for a heartfelt duet of The Prayer. Beginning at the piano, Xaiya gently set the tone before joining her mother in song, creating an intimate moment that resonated deeply with the audience.

Destra’s daughter, Xaiya on the piano.

The production, which was creatively directed by Zara Bartels and Isoke Edwards, also showcased the incredible talent of father and son pan duo Martin and De’jean Cain as well as the Maria Regina Grade School and St. Joseph’s Convent Port- of- Spain choirs, whose vibrant and polished performances brought a refreshing, youthful energy to the stage. Gospel artiste, Nisa joined Garcia for a powerful duet of Bridge Over Troubled Water. She also performed her original composition Make Me Over, adding another layer of spiritual depth to the evening.

As the show built toward its finale, Garcia delivered a commanding rendition of Ella Andall’s Bring Down the Power, followed by classic hymns including A Little More Oil in My Lamp. This climactic segment was elevated by the presence of traditional belle dancers and African drummers, creating a rich, cultural fusion that brought the audience to its feet. Beyond the performances, the overall production, brought to life through Bridgette Wilson’s choreography and Atiba Borde’s costuming, stood out for its seamless execution, immersive ambience, and thoughtful storytelling, reinforcing Reflections as more than just a concert, but a transformative experience.

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Caribbean Buzz

Belize’s Shyne, Talks Culture and Governance at Island Music Conference. Challenges Caribbean Leaders.

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Belizean political leader and notable Hip Hop figure , The Honourable, Dr. Moses “Shyne” Barrow has identified Jamaica as a regional blueprint for how culture and governance can work together to build sustainable industry.

Delivering a keynote address entitled, ‘From Stage to State’ at the Island Music Conference (IMC) in Kingston, Jamaica last week, Barrow urged Caribbean governments to move beyond symbolic support of the arts and toward structured public–private partnerships.

“These conferences are so very important,” he told delegates, describing information exchange as critical in an evolving global music economy. Responding to a question from Overtime Media about cultural influence as an economic engine, Barrow pointed to Jamaica’s global footprint. “The work of great musicians such as Bob Marley and Shabba Ranks, as well as the development of Reggae and Dancehall music, has done more for the Jamaican tourism product than anything else,” he said.

The Honourable, Dr. Moses “Shyne” Barrow.
PHOTO: Overtime Media.

According to Barrow, Jamaica exemplifies how successive political administrations, despite partisan rivalry, maintained consistent implementation policies that enabled private-sector investment in the music industry. “They were fighting each other, but giving the same implementation,” he noted, crediting that alignment for helping Jamaican music achieve unmatched global recognition.“There is no one in the world who does not know about Jamaica — its music, its food and its culture,” he noted.

Barrow framed his own political evolution as rooted in Hip Hop’s entrepreneurial DNA. Calling his transition from performer to legislator “quintessential Hip-Hop,” he cited moguls who expanded beyond music into business and influence, arguing that creative thinkers belong in positions of power. “We belong in parliament. We belong in the cabinet. We belong in the Prime Minister’s office and in the President’s office,” he said. He also addressed emerging challenges facing the creative sector, particularly artificial intelligence and intellectual property protection.“We need to protect our rights. We need to protect our work and that can only be legislated,” Barrow warned. “If we don’t get involved in the legislative process, we’re going to wake up one day and find that our rights are gone.”

Calling the human mind “the greatest thing on planet Earth,” he cautioned against over-reliance on technology, stressing that creatives must remain central to innovation. Reflecting candidly on his past, including a decade of incarceration following a 1999 nightclub shooting, Barrow described his return to Belize as a shift toward service. “By then, my dreams had already come true,” he said. “But when I looked around my country, I saw people still struggling. So I chose a life of service.”

Barrow also revealed plans to return to the stage with a world tour marking the 25th anniversary of his debut album, while reaffirming his commitment to public service. Closing his address, he challenged Caribbean leaders to diversify the profiles of those shaping legislation.“The Caribbean’s creative class has already shaped global culture,” he said. “Now we must shape policy.”

NIGEL TELESFORD / Overtime Media.

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Grenada's Blaka Dan on the road with YUMA in Trinidad and Tobago.

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