Caribbean Buzz
Archived: Digicel Secures Jamaica’s Bolt For A Lifetime With New Speed Portfolio.
Digicel Caribbean Ltd today announced living legend, world record holder and the world’s fastest man, Usain Bolt, as its Chief Speed Officer (CSO).
Bolt is the fastest man alive.
Digicel says that with his unprecedented “three-peat” at the Olympic Games in Rio, Bolt has taken his rightful place in the annals of history and sealed his position as the greatest athlete ever. The unique “job for life” comes in tandem with the agreement of a lifetime partnership between Digicel and Usain Bolt – an honour only a very small number of the absolute greatest athletes in the world have ever achieved – and a first for Digicel.
Digicel has sponsored Usain Bolt since 2004 – when he was fresh out of high school. In his role as Digicel CSO, The sprint star will get up close and personal with Digicel customers in a number of ways from both a commercial and community point of view and will continue to inspire, motivate and captivate customers and fans across the globe for many years to come, said the global telecommunications company.
The innovative new partnership will see Usain bringing his unique understanding of speed to customers via Digicel products, networks and marketing and partnership initiatives – and to aspiring youth athletes via speed camps, motivational and mentorship sessions. Digicel says it will also support Bolt in his passion for giving back by bringing technology solutions to young people that will help them develop and grow.
Bolt will be a Digicel endorsee for a lifetime.
Peter Lloyd, Director of Marketing for Digicel Group, said; “We are honoured to be turning our twelve year relationship with Usain into a lifelong relationship. Our relationship with Usain transcends sport – he is a unique human being who inspires millions of people across the world.”
In accepting the new role and his lifetime contract, Usain said,“I’m very humbled. It’s been an amazing journey with Digicel – they have been there for me since I was 17 years old and now we will be together forever. As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda.”
Caribbean Buzz
Caribbean Music Awards Adds ‘Zess-Steam Artiste of The Year’ Category.
The Caribbean Music Awards, set to take place on Thursday, August 28th, has announced its 150 nominees. Leading the nominations are Jamaican artistes, Masicka and Shenseea, who have been nominated for 7 awards each, while T&T’ Patrice Roberts and Kes have been nominated in six categories. Vybz Kartel, Nailah Blackman, Chronic Law, and Kranium each earned five nominations.
The event which will take place in Brooklyn, New York, and is being hosted for the third time this year, is presented by Caribbean Elite Group. Forty categories will see Caribbean artistes vie for awards in a ceremony that is tipped to be the most electrifying yet. Voting began on April 9th via www.caribmusicawards.com and will close off on May 31st.
This year, seven new categories have been added reflecting Caribbean artistry’s ongoing evolution and global influence. New additions include Reggae – Collaboration of the Year and Reggae Song of the Year. Also making their debut are Female – International DJ of the Year,Caribbean Fusion Song of the Year, Caribbean R&B Artist of the Year, Zess-Steam Artist of the Year, and Gospel Song of the Year. Artistes nominated in this new category are Lady Lava, Father Philis, Nelly Cottoy,
Sackie, Trinidad Killa and Yung Bredda.
“From unforgettable performances to cultural milestones, the Caribbean Music Awards honors the best of the best—from Soca, Dancehall, and Reggae to Kompa, Chutney, Gospel, and more. This celebration is not just an awards show—it’s a movement that pays tribute to the vibrant heartbeat of the Caribbean,” say organisers.
Caribbean Buzz
Jamaican Dancehall Kings, Buju Banton and Vybz Kartel Put Culture and Country First.
On Friday night in Brooklyn, New York, an extraordinary tell-tale of Caribbean influence showed boldly on the outskirts and inside the downtown Brooklyn, Barclays Centre. Jamaican dancehall king, Vybz Kartel, having survived incarceration and illness over the past 13 years, had returned to the spotlight and would be appearing on stage at Barclays – something thousands, unable to travel to the artiste’s Freedom Street return concert last December, in Jamaica, had been anticipating for months.
Adidja Palmer, famously known for his Gaza-touting refrains and suggestive lewd lyrical traps, thoroughly enjoyed by the opposite sex, had been freed of a murder conviction on account of the intervention of the London Privy Council in 2024. Upon his release from behind bars, he called on the youth to stay on the side of the law and refrain from ‘badness.’ In January, Palmer was granted his US visa. He now resides in Florida, something he confirmed last Friday, during an interview with hosts of the Breakfast Club, Charlemagne, DJ Envy and Jess Hilarious.
This past weekend, Vybz Kartel returned to his glory, single-handedly luring a massive crowd on both Friday and Saturday nights to the Barclays Centre. “Back to back, never done before – sold out, so let’s talk about this,” said female Dancehall superstar, Spice in a social media video. She too had made an impact on both nights, reveling in the spirit of camaraderie and culture.
Last year, the same venue had been sold out with double shows delivered by Reggae and Dancehall icon, Buju Banton. Like Vybz Kartel, he too had been imprisoned for many years and upon his re-entry into the United States after approximately 6 years of freedom, Buju’s desirability was unmatched. This past Friday, in what no one expected, Buju Banton would appear in support of Kartel at Barclays Centre. “This is Buju Banton doing it for the culture; supporting Vybz Kartel here in Brooklyn tonight. Let’s get it right,” he said in an online video post.
Many years before, in the early years of his emergence, Vybz Kartel had been infamously reprimanded by Buju on stage, something that many fans of Kartel had not forgotten. Fast forward more than a decade later and this simple show of support has been declared a winning move for Jamaica’s culture and the country’s brand. “Don; meh mentor,” hollered Kartel upon greeting the “Circumstances” singer. An embrace and a humble admission by Buju would lead to Kartel’s admission that Buju Banton has always been the artiste he’s looked up to. “One Buju Banton; my favourite DJ ever of all time. Him inspire me,” said Palmer.
Vybz Kartel has immensely impacted Caribbean brand awareness in present day, much like Bob Marley did over 30 years ago. Buju Banton, similarly increased caribbean brand value over the past 25 years, creating historic moments globally on stages around the world, and even winning a Grammy award for his album, ‘Before the Dawn.’
Most recently, Vybz Kartel released a new single honoring God. On stage on Friday night in Brooklyn, the artiste broke down in tears while performing the track. Fans who attended the show have since called that particular part of the event, the most impactful.
