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The Marleys Are on The Money. Bob’s Brand Now Monetising with Mushrooms.

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The Marley family continues to innovate and lead the region in cultural enterprise, as they celebrate a novel and ground-breaking collaboration with Silo Wellness. 

Douglas Gordon and Cedella Marley

Silo Wellness Inc is a leading global psychedelics company, which recently announced the launch of Marley One – the first global functional and psychedelic mushroom consumer brand – in collaboration with the family of legendary Jamaican musician, Bob Marley. Founded in 2018 and led by Trinbagonian CEO, Douglas Gordon, Silo Wellness is a ‘spore-to-door’ vertically integrated company and the leading psilocybin cultivator and facilitator of psychedelic retreats in Jamaica – a jurisdiction where the cultivation, extraction, and consumption of psilocybin mushrooms is permissible.

In a release from Silo Wellness Inc., the company states that “the initial product offering will include a range of functional mushroom tinctures with unique blends highlighting the brand’s connection to Jamaica”. This will include: species such as cordyceps, lion’s mane, chaga, reishi and turkey tail, which offer a range of unique health and wellness benefits – from immunity and gut health, to cognitive function and sleep enhancement. Silo Wellness announced a multi-year licensing agreement with the family of global reggae icon, Bob Marley for the exclusive worldwide rights to brand, market and sell a distinct product line of functional and psychedelic mushrooms and intends to launch a psychedelic mushroom product line under the Marley name later this year, to be followed by additional functional mushroom products including gummies, capsules and cosmetics.

“Today is a significant milestone for our company as we introduce the world to Marley One,” said Silo Wellness CEO Douglas K. Gordon. “This exclusive portfolio of branded mushroom products coupled with instant name recognition and global visibility honouring Bob Marley’s legacy and connection to nature and plant-based wellbeing means that we are building what will become the world’s first global functional and psychedelic mushroom brand. It’s guided by our vision to help people achieve healthier, more fulfilling lives and become the best versions of themselves.”

Rita Marley signed off on the deal saying, “We know Bob would be proud of what we’re building with Silo Wellness and the Marley One brand,” said Rita Marley. “Our family has always revered the ancient history and transformative potential of nature’s gifts.”

At launch, the Marley One product line included the following:

• One Mind: A coffee-flavored blend of lion’s mane and gingko biloba designed to improve focus and cognitive function.

• One Flow: A peppermint-flavored blend of cordyceps and ginseng designed to enhance physical endurance and mental function.

• One Harmony: A mango-flavored blend of chaga and ginger designed to stimulate gut health and improve digestion.

• One Body: A berry-flavored blend of turkey tail and astragalus designed to support immune health.

• One Rest: A vanilla-flavored blend of reishi and GABA designed to help reduce tension and stress and improve quality of sleep.

In 2019, Silo Wellness Inc. announced proof of concept of a patent-pending psilocybin nasal spray. In addition to its market-leading mushroom and psilocybin products, Silo Wellness conducts ketamine-assisted retreats in Oregon and recently expanded its psychedelic offerings to introduce 5-MeO-DMT-enhanced retreats across Jamaica.

“As a family, we seek to use our platform to inspire positive change, and the launch of the Marley One mushroom brand (in collaboration with a pioneering company like Silo Wellness) allows us to do just that by marrying ancient wisdom with modern science,” said CEO of the Bob Marley Group of Companies, Cedella Marley. “It’s our wish that these products will empower people to experience oneness with nature and the universe at large – and ultimately, achieve greater self- actualization,” she said.

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Caribbean Buzz

Jamaica’s Lila Ike Calls for More Caribbean Unity.

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Grenadian artiste, Jeverson.

Caribbean artistes, Sabrina Francis, Lila Iké, Patrice Roberts and Mr. Killa recently performed at the Grenada Caribbean Music Festival. The event was hosted at Port Louis Lawn, St. George’s on June 22nd. Grenadian artiste, Jeverson, was also a part of the experience. He said, “Our festival has thrived thanks to the incredible support from our community. It was key to spotlight Grenada – ensuring that the Vibes Stage entertainment exclusively featured Grenadian acts.”

Jeverson – a singer, songwriter and businessman, was the first as the first Grenadian to make an appearance on the popular television series ‘American Idol.’ “We’re really proud that our event started on-time – our production team did an amazing job ensuring that everything ran smoothly for our patrons to deliver world-class entertainment,” he said of the event’s production.

Afro Caribbean Pop, Reggae and Soca Hit Grenada

Sabrina Francis

On Saturday, Grenadian songbird, Sabrina Francis set the tone for the evening’s festivities. Her signature blend of Afro Caribbean Pop and RnB, was thoroughly enjoyed by the audience. Together with The Treehouse Band, she delivered songs like, “Cocoa Tea” and “Mama Say,’ among others. Jamaican reggae artiste, Lila Ike, who is herself, fast becoming an international sensation, also graced the event’s stage. She performed an hour- long set, which featured songs like “I Spy”, “Where I’m Coming From” and her latest, “He Loves Us Both” – a track done collaboratively with, H.E.R. Ike called for more unity among Caribbean people during her performance. She praised her Grenadian counterparts for welcoming her with open arms to their island.

The event would later be energized with Soca artistes, Patrice Roberts and Mr. Killa, delivering their high impact performances. Backed by the A-Team Band, Roberts gave those present her all, singing, ‘Anxiety,’ Old and Grey,’ and ‘ Mind My Business,’ among her countless other hits. Son of the soil, Mr. Killa, known for his memorable stage shows, did not fail to bring further excitement to the show, in the end closing the festival with just a sample of what’s to come for Spicemas 2024.

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Caribbean Buzz

Soca & Dancehall Week Wrapped. Hoppy – “It Was The Right Time to Pay Tribute.”

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Trinidad and Tobago has experienced the effects of Scorch Radio’s concept of a Soca and Dancehall week and by the looks of it, it may be the start of an annual staging. The series of events, which included several panel discussions, ended with a massive concert at the Queen’s Park Savannah on Saturday night.

Shenseea, Popcaan and several local entertainers, including Isasha and Sackie, thrilled the crowd of young partygoers on the final night, but even before that, the energy of the concept had been felt across the island. In the lead up to the weekend, Caribbean Musicon was held and focused on sharing ideas and discussing areas of concern in the promotion of Caribbean music, to global audiences. Free to enter and experience, the four day symposium featured several panel discussions and even offered students an opportunity to learn some of the career paths that are available to them in the business of entertainment.

Among those who spoke at the live panel discussions throughout the series, were globally known songwriter and singer, Angela Hunte, Soca artiste, Farmer Nappy, event promoter, Jules Sobion, National Carnival Commission CEO, Keiba Jacob Motley, cultural entrepreneur and producer, Lorraine O’Connor, UberSocaCruise publicist Jodi Covington, music producer Kasey Phillips and former Major Lazer member, DJ and Producer Jillionaire. Several members of the TriniBad genre’s advocates, inclusive of artistes and producers, along with Dime Media’s, Delicia Patterson, were also included in the mix.

Singer, Songwriter Angela Hunte

Supported by the Ministry of Culture, Tourism and the Arts as well as the Ministry of Sport and youth Development of Trinidad and Tobago, the cumulative event was deemed necessary by Scorch Radio boss, Kwesi Hopkinson. “We felt it was the right time to not only pay tribute to these artforms, which have shaped and colored our lives, but to also have those essential discussions about the industry and the way forward, and our respective roles and responsibilities in advancing and evolving our industry toward achieving more and more success,” he said.

On June 19th, Stink and Dutty was held at the Savannah, in the lead up to Stage Show on Saturday night. The well known event, which is a carnival staple, saw fete lovers emerge in all their glory. “This is the greatest party in the world,” said Aaron ‘Voice’ St. Louis, at the event last Wednesday. “I doh care what nobody say, this should be a staple for tourists when they visit the island. They should get a Bake and Shark, doubles, or whichever Trini food they prefer. They should visit Maracas Beach, Caroni Bird Sanctuary, but after all that… and before they leave… all fun-loving tourists should definitely attend Stink N Dutty,” he said. The Stink N Dutty event featured artistes like Angela Hunte, Mical Teja, Voice, Skinny Fabulous, Jamaica’s Jada Kingdom and Rajah Wild and T&T’s Yung Bredda Entertainment.

On Saturday night, even amid a 6.2 magnitude earthquake that shook the ground, patrons at the Stage Show took in the stageside excitement of Shenseea. She preceded Popcaan who generated tremendous fan love. The enthusiasm for dancehall music, as a Caribbean genre, was evident, particularly among the youth. On stage, Popcaan revealed that he is presently working on a new album and would be recording while in T&T.

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FROM THE CARIBBEAN

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