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SnapChat, Sony Music Seal New Deal as SnapChat Attempts to Topple TikTok.

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Technology is maintaining its momentum and internationally, businesess continue to move full speed ahead in proving its allegiance to the technological wave. In news this week, social media company, Snapchat has sealed a deal with Sony Music Entertainment to include its artists’ music in the app’s Sounds library. In addition that, Snapchat has announced that it’s been working on Sound Lenses, which will offer users a more immersive music experience.

Sound Lenses will come with a pre-selected song embedded into the lens , which ultimately transforms pictures of anyone, to appear as if they’re singing a song. Added to that element of fun will be something called, “Cameo Sound Lenses” which will apply visual effects.

Snapchat, which sees more than 200 million users engaging with augmented reality daily, via its platform, has been leveraging augmented reality capabilities in several different ways over the past few years. Most recently, the app announced several updates to its AR-focused Lens Studio.

As for Snapchat’s partnership with Sony Music Entertainment, it comes at a time when access to unique sounds is becoming a competitive advantage for social apps. With this latest launch, Snapchat users will be able to include fully licensed Sony Music artists’ music in their snaps and send them to other users or post them to Snapchat Spotlight.

Recently, Snapchat signed a partnership agreement with NBCUniversal to give its users access to licensed audio clips from various NBCU TV shows and movies. The company has partnerships with numerous studios and companies within the music industry, including Universal Music Group, Warner Music Group, NMPA, Warner Chappell, Kobalt, BMG and more.

Snapchat has been looking to compete with TikTok, one of present day’s most popular social media platforms, particularly among the youth demographic. For Snapchat, giving users access to different sounds is an important part of its efforts to compete with TikTok.

The new catalog of Sony Music Sounds will be made available to Snapchat users globally, across iOS and Android.

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Digital Buzz

Buju Banton Creates Collection of NFT Art Pieces.

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Buju Banton has made history by becoming the first Grammy Award-winning reggae artist from Jamaica to mint an NFT on the OpenSea Marketplace.


Buju has created a collection of rare NFT Art pieces that will come in both digital and autographed canvas print. “The intention is to provide fans with a rare 1 of 1 digital Buju Banton asset/collectible, which can grow in value, creating an economical opportunity for NFT holders. We have to keep up with the technological advancements of our times or get left behind…embrace the space, pure love,” said the artist via media statement.


A Non-fungible token (NFT) is a digital asset that represents real-world objects like art, music, in-game items, and videos. These digital assets are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos.


Artists and musicians have been making their musical offers available worldwide through an alternative space that is quickly becoming the trend of the future. Fans will be able to purchase a digital copy of the installation as an NFT, which includes digital artwork designs of famous Buju Banton portraits, programable features and unlockable content for the NFT owners to enjoy. It must be noted that while the digital works sold as NFTs can still be copied and shared, ownership of a token is unique and is somewhat like a copy of a popular book, autographed by the author – there are lots of copies of the book and more can easily be made, but the NFT version is one of kind.

Anu El the C.E.O. of CrimsonTide (www.crimsontide.co) has been working to help others build their own projects on blockchain. “CrimsonTide wants to be ‘the concierge’ to the web 3.0 experience for Jamaican artistes and musicians. “Our company and team have the time, skill set and knowledge to engage the NFT community and develop product-to market strategies consistent with the values of the community,” said Anu El.


OpenSea is the first and largest NFT marketplace which has a physical place where fans could go see the digital assets, leading up to the final countdown of the launch. OpenSea is a peer-to-peer marketplace for NFTs, rare digital items and crypto collectibles. Anyone can Buy, sell, auction, and discover new NFTs. Anu says his company educates artists on how they can navigate this new digital space of cryptocurrency, NFTs and blockchain technology. 

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Digital Buzz

Bunji Breaks His Silence as He Delivers New Creative Space with Wife, Fay Ann Lyons.

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In recent months efforts by Ebuzztt to get Bunji Garlin’s input on various matters proved futile because, as he told us then, he wished to remain off radar as he had been working on something major that would eventually be revealed.

In the aftermath of his father’s passing, Garlin used social media to express his appreciation for the words of strength offered by his wife, Fay Ann Lyons. Months later, the pair unveiled plans to effectively carry the creatives in Trinidad and Tobago and across the Caribbean, in a trendy, digitised fashion. Earlier today, they introduced something called ‘Chrending’, set to become a dot com… a play on the word Trending, and a word certainly fashioned in the broken English dialect often heard across the West Indies.

At a media launch to unveil their new digital platform, which is aimed at cushioning the effects of the Covid-19 pandemic in such a way that would allow creatives to continue to earn, the Alvarez duo explained that the website, when up and running, would facilitate virtual concerts and other performances to the benefit of every stakeholder in the Caribbean’s entertainment industry. Specific details relative to copyright, according to Lyons-Alvarez, were still being ironed out amid talks with the Copyright Organization of Trinidad and Tobago.

Explaining that often time, artistes who utilise their personal Instagram Live platforms to host virtual events are interrupted for one reason or another, FayAnn said Chrending would eliminate such interruptions. She further explained that the website would allow each individual creative to possibly reach larger audiences than what would normally be their personal platform reach. “The idea is to bring the Caribbean audience together so when one person uses the platform you reach a wider audience and you are not just limited to the followers you have on Instagram,” she said.

The idea comes even as Trinidad and Tobago remains under restriction with entertainment being legally halted by way of the Pubic Health Ordinance, which prohibits gatherings of more than 10 persons in any one space. There will be no carnival in Trinidad and Tobago in 2021.

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