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Archived: Shenseea Signs International Endorsement Deal with Carib. Locals Question The Move.

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This past weekend, much of the consistent chatter across social media stemmed from news that emerged on Friday that Jamaican dancehall artist, Shenseea had been selected by Trinidad and Tobago’s Carib Beer, to be their newest international endorsee.

Ecstatic for having signed her ninth endorsement deal, even amid the pandemic slowdown, Shenseea shared the news with fans via social media. Despite her happiness though, many questioned why the company would choose a Jamaican artiste to be its international brand ambassador, over a Trinidad and Tobago entertainer. In response, one person took to a popular Instagram page saying, “The reason our local dancehall artistes don’t get sponsored from these companies like @caribbeer @stagamansbeer @digiceltrinbago etc is because of the type of music they promote, which is violence. Big name companies won’t endorse that.”

Shenseea signs international endorsement deal with Carib Beer.

Others chose to disown the Carib brand altogether, making it clear that their choice of beer would always be Carib’s brother brand, Stag. One person went on to suggest that Trinidad and Tobago’s artistes may not be considered ‘marketable.’ “Maybe you Trinis are not marketable and Shenseea is, and Carib tryna go global and not just local. You guys need to look at it as business and not because you from Trinidad you should get that.”

That comment sparked a firestorm of rage from locals, taking the conversation to the carnival culture, with a well known carnival photographer going as far as to say, “Jamaicans use our designers and brands for their carnival. In fact their uptown crowd may love soca as much as they love dancehall…”

Amid the tit for tat playing out across social media, the company has not made any counteractive remarks on the issue. A statement issued simply welcomes the dancehall superstar to the company, highlighting the good feedback received in the aftermath of the announcement.

Caribbean Buzz

Caribbean Youths Zealously Welcome American Streamer, IShowSPEED.

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A Caribbean tour that started in Trinidad on Saturday and has continued in Grenada, this afternoon, has intrigued GenZ and GenAlphan fans across the Caribbean and internationally, all thanks to digital influencer, IShowSpeed, whose real name is Darren Jason Watkins Jr.

The 21-year-old Cincinnati, Ohio native who has racked up over 53 million YouTube subscribers touched down in Trinidad on Saturday, much to the excitement of local gaming and streaming fanatics, many of whom are teens and pre-teens.

Accompanied by several Trinidad and Tobago influencers and chaperoned by Machel Montano’s manager, Che Kothari, the vibrant young streamer was shown various parts of Port- of- Spain, Trinidad, and introduced to aspects of the culture often experienced by visitors to T&T, particularly at Carnival time.

From Saheena, to Roti, Bake and Shark and Doubles, IShowSpeed tried several Trinbagonian dishes and even some of the snacks manufactured locally. He was exposed to Carnival culture and traditional carnival characters and further to that, Trinidad and Tobago artistes like Lady Lava, Nessa Preppy and Jimmy October shared in the thrill of his visit. Many young, eager Trinbaonians, inclusive of parents who are familiar with the young influencer, engaged happily with Watkins Jr. throughout Saturday’s trip, all as he streamed the fun, live. Running through the streets as he moved through places like Tragarete Road and Charlotte Street in downtown Port-of-Spain, he was visibly excited to experience the country known especially for the Greatest Caribbean Carnival, the world over.

The trip, though quick, was streamed to some 7 millions online viewers and while some found it difficult to relate to the new wave of digital marketing and influencer branding potential for the small, twin island, others have since been marveling at the fact that this 21-year-old has managed to gift Trinidad and Tobago more publicity in mere hours, than that which Caribbean celebrities have been able to attain, over years in cultural ambassadorship.

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Destra Delivers Powerfully at Reflections.

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“If this sharing that I’m doing touches anyone, I’m truly grateful. None of us are perfect. Some days you’ll feel good, some days you won’t, but it’s all part of the journey. Sometimes what you’re looking for is right on the horizon, and the moment you give up, you miss it. If my testimony makes anyone feel something, then my work here is done.” – DESTRA GARCIA

Trinidad and Tobago received a musical showcase of spiritual awakening yet again this past Saturday, at Destra’s ‘Reflections: Sound. Spirit. Surrender.” The event took place at Queen’s Hall, St. Ann’s and proved to be a truly inspiring and uplifting musical experience.

From the onset, the show set a standard that fans of good music with powerful lyrics, would rave about for weeks. David Rudder – a cultural icon of Calypso music out of Trinidad and Tobago, welcomed the audience as he hit the stage first delivering the very fitting, ‘High Mas.’ It was a powerful blessing no doubt – something that would lead into a seamless spiritual production. He was subsequently joined on stage by Destra, something that created a full-circle moment that drew immediate emotion from the audience.

Destra with King David Michael Rudder.

Known for her unmistakeable vocal ability, Destra took her audience on a carefully curated musical journey, opening her set with Free Again before transitioning into slowed-down, soul-stirring renditions of some of her most beloved songs, including Love Somebody and Fly and with each performance, she revealed a different layer of her artistry, offering vulnerability, reflection, and strength.

One of the night’s most touching highlights came as Garcia shared the stage with her daughter, Xaiya, for a heartfelt duet of The Prayer. Beginning at the piano, Xaiya gently set the tone before joining her mother in song, creating an intimate moment that resonated deeply with the audience.

Destra’s daughter, Xaiya on the piano.

The production, which was creatively directed by Zara Bartels and Isoke Edwards, also showcased the incredible talent of father and son pan duo Martin and De’jean Cain as well as the Maria Regina Grade School and St. Joseph’s Convent Port- of- Spain choirs, whose vibrant and polished performances brought a refreshing, youthful energy to the stage. Gospel artiste, Nisa joined Garcia for a powerful duet of Bridge Over Troubled Water. She also performed her original composition Make Me Over, adding another layer of spiritual depth to the evening.

As the show built toward its finale, Garcia delivered a commanding rendition of Ella Andall’s Bring Down the Power, followed by classic hymns including A Little More Oil in My Lamp. This climactic segment was elevated by the presence of traditional belle dancers and African drummers, creating a rich, cultural fusion that brought the audience to its feet. Beyond the performances, the overall production, brought to life through Bridgette Wilson’s choreography and Atiba Borde’s costuming, stood out for its seamless execution, immersive ambience, and thoughtful storytelling, reinforcing Reflections as more than just a concert, but a transformative experience.

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