Ebuzz News
Jaiga Makes It Clear, “Enough is Enough.”
There has been a loud and powerful expression of frustration by one of Trinidad and Tobago’s longstanding representatives of the Soca art form. Jaiga, the artiste formerly known as Super Jigga TC, says he is tired of being used by corporate bodies and will, from this point, become an observer and switch direction.
Speaking on the Breakfast Show on 96.1WEFM, Jaiga held dialogue with his cohost, Abeo Jackson on the topic of corporate support for culture and arts in Trinidad and Tobago. Attempting to be ‘devil’s advocate,’ Jaiga started off by suggesting that businesses would not offer financial support if a product or brand is in its embryonic stage. To that, Jackson suggested that corporate reaps immense advertising benefits from culture and the arts, but fails to inject and reinvigorate the sector in any meaningful way, outside of peak periods where advertising opportunities are blatant.
The topic of corporate responsibility has come into focus at this time, largely due to the sentiments expressed by promoter and businessman, Ricky Raghunanan on Monday. He had been speaking on RED 96.7FM, on the heels of the cancellation of the International Soca Monarch competition. “For the last four, five years, they say Soca Monarch has been popping down. We have never gotten the support. They just hand us chicken feed and tell us, see what allyuh could do with that,” said the event promoter.
In Trinidad and Tobago, it would appear that there are obvious brands and groups that benefit from corporate alignment. It however raises questions as to why one group or brand is often easily and continuously supported, while others, making visible efforts to promote culture and the arts, are left behind with no explanation as to why their brand or effort is undeserving of the necessary support. Many argue that nepotism is always at play. Whether this is in fact the truth behind the disparity, is a point to be argued.
Share your thoughts on this issue, in our comments section below.
Caribbean Buzz
Lil’ Bitts Vows Never to Miss de Mas Again as She Prepares for a Jam-packed 2025 Season
After two decades in the business, Lil’ Bitts—aka Shivonne Churche-Isaacs—has made a vow she plans to keep: never again will she sit out Carnival. The multi-talented artiste, known for her infectious energy and stage presence, has had a front-row seat to Trinidad and Tobago’s iconic festival season for years, but it wasn’t always smooth sailing. She still remembers the shock she felt when she made the decision to skip the parades on Carnival Monday and Tuesday one season, only to end up physically sick. “I got sick—like, literally,” she admits. “I’ll never ignore Carnival’s call again.”
This year, Bitts is more than ready to hit the streets with Yuma for an unforgettable Carnival 2025. The excitement is palpable as she gears up for what’s sure to be a thrilling season, both on and off the road.
Rising to the Occasion with “Brighter Days”
With five songs under her belt and a growing social media presence, Lil’ Bitts is enjoying a well-deserved moment in the spotlight. Her Instagram and other platforms have become hubs of interaction with fans, opening doors to new collaborations and promotional opportunities. “Social media is the ultimate artiste toolkit,” she says, urging fellow performers to embrace the digital world to connect with their audiences.
One of her most highly anticipated projects is the track “Brighter Days,” which she says has been in the works for three years. Produced by Gaffa Productions, the song has become a personal passion project. “This one is really special,” she shares. “The world needs positivity right now, and I feel like this song is necessary.” She credits the magic of modern technology for making it all come together, working with talented producers like Stemz, District 6 Studios, and Benje Music in hybrid mode from different locations in the region. She’s also collaborated with M1 on a single called “Wetter” for the 2025 season. “We’ve been talking about working together for years, and I’m so happy it’s finally happened,” she says. “M1’s a unique talent; there aren’t a lot of artistes like him.”
A Dream Come True: Chutney and Multi-Cultural Magic
As if things weren’t busy enough, Lil’ Bitts has recently ventured into the world of chutney music. She got a call from the Pungalunks Factory to contribute vocals for a track with Reshma Ramlal, the Warrior Princess herself. The track, “Poowah Nah Ready,” is a dream come true for Bitts, who has always had an affinity for East Indian culture. “When I was a kid, I loved dressing in Indian clothes and watching Bollywood movies. I knew I wanted to do a Chutney song one day, but it had to feel natural. And this—this feels right,” she said. Bitts reflects on how much she’s learned and appreciated about Trinidad and Tobago’s multicultural beauty through this experience. “The energy on set, the unity—it was amazing. We’re one people, and that’s something I never want to forget.” The collaboration has already earned a place in the spotlight, with Ramlal making it into the semi-finals of the Chutney Soca Monarch competition.
Caribbean Buzz
$1 Million Up for Grabs In New Ultimate Soca Champions Competition.
Trinidad and Tobago is set to stage a revamped International Soca Monarch competition in what is now dubbed The Ultimate Soca Champion competition. The event’s final will be staged on Thursday, February 20th, with the semi final round set for Sunday, February 9th. The announcement was made earlier today by organisers, at a media conference held at Queen’s Hall, Port of Spain.
The organisers said the competition will not be split into Groovy/Power categories, however they said there will be special prizes for Best Groovy Soca, Best Power Soca and People’s Champion, based on public votes.
The event will feature the Ultimate Soca Champion reality TV show which organizers say is aimed at giving viewers an intimate look into the competition. “We believe this will help our culture to reach international audiences when packaged properly,” the team said.
In-Person Auditions will take place on Saturday, January 25th, 2025 at 9:00 AM at the Fernando Academy of the Performing Arts (SAPA). Regional/ International Artistes who are not in Trinidad and Tobago, are required to submit video auditions from January 20th at 8:00am to January 26th at 11:59pm.
“We aim to make this a production that captivates
audiences worldwide,” said Rome. “The Ultimate Soca Champion Competition will not only
elevate soca to international standards but also inspire the next generation of artistes.”
For registration, submission guidelines, and updates, visit ultimatesocachampion.com from Monday January 20th, or email ultimatesocachampion@gmail.com.
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