There’s nothing in the least bit entertaining about the Covid-19 pandemic. In fact, Covid’s gotten the best of every person involved in the entertainment industry and they’ve got the stories to tell it. Tonight, at 7pm, some of those very vivid and emotional stories are going to be told – even the ones that led to death.
Urban radio personality and influencer, Smooth of Boomchampions 94.1FM said he was diagnosed with Covid-19 and it was an experience he wishes on no none. He also lost an aunt. Together with others in entertainment, Smooth and Nestle Nutri-GO- a brand he’s endorsed by, begin the journey to recovery, accepting the truth of the past year and four months, while excitedly prepping for the return, post pandemic.
Nestle Nutri-Go is this time around, challenging others, even those outside the entertainment biz, to be an inspiration and to motivate those around them. They’re dishing out an honest campaign – launching at 7pm tonight on social media, and featuring the true stories of people like Smooth, boat ride boss, Kevon X who’s a voice at urban radio station, RED 96.7FM, Anthony Claxton from the very popular, Krew Kutz barbershop, Ainka Williams who’s an extremely popular face in entertainment, working at TTT and Next 99.1FM, among other awesome influencers. The campaign will feature these various influencers in separate posts each Tuesday, through the end of July, with a bonus feature that spotlights entertainer, Nessa Preppy.
The idea is to basically get us all back in gear – shifting focus from the negatives that exasperated everyone over the past year, and looking toward the possibilities that lie in wait. Like the Nestle Nutrigo brand’s hashtags, #KeepGoing and #GetBackOnTheGo, they’re reinvigorating the mental mindset, and what better way to do that, than to show us all that no one was spared from the truth of the pandemic – not even those you may have thought were just fine!
“With this particular project I realized the company and the brand truly care about the people they’re selling their product to. They are actually showing that they really, really care about the people, especially during this time, with the pandemic,” said Smooth in a chat with us. He said he got very real in executing this campaign, highlighting that both he and his wife were diagnosed with Covid-19. “I just hope people really listen to what I said and start being responsible. There are still so many people being irresponsible. It’s a really serious thing,” he said.
Smooth lost one of his aunts to Covid-19 and while that was devastating for him personally, he said he’s truly concerned about the thousands of people who’ve been under tremendous financial strain over the past 16 months. He’s not the only one.
Tasked with coming up with the right message for this effort by Nestle and its NutriGo brand, the creative team sought to highlight these people Smooth spoke about, in the realest possible way. They wanted to send a clear message that nobody is alone during this time.
The three-part visual campaign will deliver a rollercoaster of emotions, according to the creative unit. “We had to work in a very controlled environment because of the pandemic. We couldn’t go out and speak with the man on the street like we would’ve wanted to. We thought that maybe stripping off a couple layers of the people who may be seen as invincible- seen as influential, could bring that sense of real- and one word to describe the NutriGo brand is real.”
The realness of #GetBackOnTheGo – an effort by NutriGo, will quite possibly show everyone, no matter who they are, where they’re located, and what their circumstances are, that they form part of a whole that if united, can and will be strong again in the weeks and months ahead.
“We Are a Small, But Proud Country.” – TT Health Minister To Trevor Noah.
Trinidad and Tobago’s Health Minister is today being hailed a hero for his professional execution of yesterday’s interview on The Daily Show with Trevor Noah.
During the virtual interview with the South Africa born host, Deyalsingh is heard repeating, “Trinidad is a small but proud country.”
The interview was seen as necessary by the team at The Daily Show, according to Noah, to debunk rapper, Nicki Minaj’s claim that someone in Trinidad had experienced testicular swelling after being vaccinated for COVID-19. Introducing the minister to his global audience with a bit of humor and some reference to Trinidad and Tobago’s carnival culture, Noah allowed the minister to deliver his Ministry’s statistics. Minister Deyalsingh noted that some 1 million vaccine doses have been administered in a population of 1.3 million. “We are confident that we have brought WHO approved vaccines to Trinidad and Tobago,” he said, before adding, “of those 1 million doses of vaccines we have administered, there have been only been 5 cases of adverse events, all reported to WHO.” Minister Deyalsingh further stated, “none of them includes testicular swelling.”
In the comments beneath the Daily Show video on YouTube, viewers congratulated the country’s minister on a job well done. One person, Constance Robertson said, “This Jamaican thanks the TT Minister of Health for repping the entire Caribbean.”
HERE’S THE INTERVIEW:
Does Nicki Minaj Hate Trinidad? Artist “Vaccine and Testicles” Tweet Makes Viral Mess.
Tony Chow Lin On- better known as Chinese Laundry, the owner of urban radio station, 96.1WEFM in Trinidad, is baffled by the negative publicity surrounding recent remarks by Nicki Minaj on Twitter as it relates to why she declined this year’s Met Gala invitation. He calmly analyzed the situation on Facebook this afternoon.
Minaj, a St. James, Trinidad born rapper has left international media houses spinning, with even CNN covering her tweet. “My cousin in Trinidad won’t get the vaccine cuz his friend got it & became impotent. His testicles became swollen. His friend was weeks away from getting married, now the girl called off the wedding. So just pray on it & make sure you’re comfortable with ur decision, not bullied,” she wrote on the social media platform. Her comment came after explaining that she had not been vaccinated, which was a requirement for all guests attending Monday’s Met Gala.
On the heels of coverage by various media outlets, including Variety, and even a humorous highlight by comedian Trevor Noah, Chow Lin On said, “her words were harmful at a critical time.”
The well known Trinidad and Tobago entertainment industry executive wrote, “All major news agencies, CNN , Washington Post and others including Dr Fauci , all concluded that Nicki Minaj’s baseless claims were irresponsible at best and highlights the issue of when celebrity influence is terribly harmful. So after all the memes, fun and social media engagement, long after it’s not a trending topic , her words were harmful at a critical time , as the world is engaged in the mother of all battles , THE PANDEMIC!!!! and the unfortunate side show , it’s a Trini with missing brain cells , Jed I want us to be famous for our music , our culture, our sporting achievements, our contributions to protecting the environment, a model for multi ethnic societies etc etc . THIS MY FRIEND IS NOT IT.”
This latest less- than -well- thought -out expression by the 38-year-old “Anaconda” singer comes on the heels of the 2020 Tokyo Olympics scandal involving Trinidad and Tobago sprinter, Michelle Lee Ahye who called out Minaj on Twitter in July, after she congratulated Jamaica’s athletic team and failed to even mention the Trinidad and Tobago athletes who were also at the games.
Trinidad and Tobago’s health minister meanwhile has debunked the rapper’s statement untrue.
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