There’s nothing in the least bit entertaining about the Covid-19 pandemic. In fact, Covid’s gotten the best of every person involved in the entertainment industry and they’ve got the stories to tell it. Tonight, at 7pm, some of those very vivid and emotional stories are going to be told – even the ones that led to death.
Urban radio personality and influencer, Smooth of Boomchampions 94.1FM said he was diagnosed with Covid-19 and it was an experience he wishes on no none. He also lost an aunt. Together with others in entertainment, Smooth and Nestle Nutri-GO- a brand he’s endorsed by, begin the journey to recovery, accepting the truth of the past year and four months, while excitedly prepping for the return, post pandemic.
Nestle Nutri-Go is this time around, challenging others, even those outside the entertainment biz, to be an inspiration and to motivate those around them. They’re dishing out an honest campaign – launching at 7pm tonight on social media, and featuring the true stories of people like Smooth, boat ride boss, Kevon X who’s a voice at urban radio station, RED 96.7FM, Anthony Claxton from the very popular, Krew Kutz barbershop, Ainka Williams who’s an extremely popular face in entertainment, working at TTT and Next 99.1FM, among other awesome influencers. The campaign will feature these various influencers in separate posts each Tuesday, through the end of July, with a bonus feature that spotlights entertainer, Nessa Preppy.
The idea is to basically get us all back in gear – shifting focus from the negatives that exasperated everyone over the past year, and looking toward the possibilities that lie in wait. Like the Nestle Nutrigo brand’s hashtags, #KeepGoing and #GetBackOnTheGo, they’re reinvigorating the mental mindset, and what better way to do that, than to show us all that no one was spared from the truth of the pandemic – not even those you may have thought were just fine!
“With this particular project I realized the company and the brand truly care about the people they’re selling their product to. They are actually showing that they really, really care about the people, especially during this time, with the pandemic,” said Smooth in a chat with us. He said he got very real in executing this campaign, highlighting that both he and his wife were diagnosed with Covid-19. “I just hope people really listen to what I said and start being responsible. There are still so many people being irresponsible. It’s a really serious thing,” he said.
Smooth lost one of his aunts to Covid-19 and while that was devastating for him personally, he said he’s truly concerned about the thousands of people who’ve been under tremendous financial strain over the past 16 months. He’s not the only one.
Tasked with coming up with the right message for this effort by Nestle and its NutriGo brand, the creative team sought to highlight these people Smooth spoke about, in the realest possible way. They wanted to send a clear message that nobody is alone during this time.
The three-part visual campaign will deliver a rollercoaster of emotions, according to the creative unit. “We had to work in a very controlled environment because of the pandemic. We couldn’t go out and speak with the man on the street like we would’ve wanted to. We thought that maybe stripping off a couple layers of the people who may be seen as invincible- seen as influential, could bring that sense of real- and one word to describe the NutriGo brand is real.”
The realness of #GetBackOnTheGo – an effort by NutriGo, will quite possibly show everyone, no matter who they are, where they’re located, and what their circumstances are, that they form part of a whole that if united, can and will be strong again in the weeks and months ahead.
Another band launch is coming up in T&T. Blow Mano Blow Productions is preparing to introduce its latest presentation with a production that promises to be about much more than costumes and the traditional band launch.
The band will officially unveil its 2027 Carnival presentation, “To Birdie With Love,” on Sunday, August 30th, at the Queen’s Hall Garden Theatre in St. Ann’s. The event is carded to be a tribute to the music, legacy and cultural influence of the legendary Mighty Sparrow.
At the heart of the presentation are five sections inspired by some of Sparrow’s most enduring classics: “Jean and Dinah,” “Congo Man,” “Marajhin,” “Happy School Days” and “Margarita,” and according to the organizers, Blow Mano Blow will being it all to life in a distinguishable way.
Blow Mano Blow paid tribute to Calypso Rose in 2026.
Rather than treating the launch as simply a reveal of costumes and sections, the production is being billed as a theatrical Carnival experience, with each section brought to life through a combination of storytelling, drama, music and mas. The theatrical performances have been written and directed by acclaimed T&T playwright Penelope Spencer, adding a deliberate dramatic element to the presentation.
That approach speaks to what Blow Mano Blow brings to Carnival each year: an experience designed to extend beyond the road and the costume itself, placing culture, performance and storytelling at the centre of the mas experience. For Carnival lovers, “To Birdie With Love” represents an opportunity to encounter Sparrow’s music through a different lens. His iconic compositions become the foundation for five distinct sections, with the production using theatre and live performance to create a connection between the music and the mas.
The launch will also deliver the energy expected of a Carnival event, with performances from Brass 2 The World, Rave the Band, popular soca artistes and DJs from Sweet 100.1FM.
Guests will get their first look at the official Carnival 2027 costumes, while early registration for Carnival Monday will also be available. Door prizes, giveaways, food, drinks and the atmosphere of Carnival will round out the evening. For both experienced masqueraders and those preparing to play mas for the first time, the event offers an early introduction to what Blow Mano Blow has planned for Carnival Monday, 2027. This year, Blow Mano Blow’s presentation will be more than acostume collection, but rather the showcasing of a complete Carnival experience.
With Sparrow’s music serving as its creative foundation, theatre providing the storytelling framework, live music supplying the energy and mas completing the visual experience, “To Birdie With Love” seeks to place Trinidad and Tobago’s cultural legacy firmly within the excitement of contemporary Carnival.
The launch takes place on August 30th, the day before T&T’s Independence, from 6:00 pm to midnight at the Queen’s Hall Garden Theatre, with admission priced at TT$200.
For Blow Mano Blow Productions, the message is clear: Carnival 2027 begins with a celebration of one of Trinidad and Tobago’s greatest cultural icons—and an invitation to experience mas in a way that brings music, theatre, culture and Carnival together on one stage.
One night. Five sections. Live music. Theatre. Soca. Mas. Culture.
There was a time when Jamaican dancehall was largely viewed as a male-dominated space. Then came Patra, a bold, distinctive voice who helped change the conversation about what a female dancehall artist could achieve.
The Jamaican entertainer rose to prominence in the late 1980s and exploded onto the international scene in the 1990s, bringing her commanding delivery and unmistakable style to audiences far beyond Jamaica.
Songs such as “Worker Man,” “Romantic Call” and “Pull Up to the Bumper” introduced Patra to a global audience and helped establish her as one of the most recognizable female faces of the dancehall movement during its international expansion.
Queen of the Pack, Patra.
Her success was significant not simply because of the records she sold or the charts she reached. Patra was part of a generation of Caribbean artists proving that music born in Jamaica could compete for attention on the world’s biggest stages.
She also helped create a path for the many female dancehall artists who followed, demonstrating that women could command the same attention, confidence and cultural influence in a genre traditionally dominated by men.
Now, decades after her breakthrough, Patra is receiving her flowers.
The Caribbean Music Awards will honor the dancehall veteran with a special recognition at this year’s ceremony in Trinidad, alongside fellow Caribbean music legends Shyne, Calypso Rose and Alan Cavé.
For Patra, the honor represents more than a career milestone. It is recognition of a woman who helped carry the sound and spirit of Jamaican dancehall to the world—and in doing so, became part of Caribbean music history.
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