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Archived: Get Back on the Go! Beginning Tonight, Entertainment Influencers Like Smooth and Kevon X Get Realer Than Ever. This Is How…

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There’s nothing in the least bit entertaining about the Covid-19 pandemic. In fact, Covid’s gotten the best of every person involved in the entertainment industry and they’ve got the stories to tell it. Tonight, at 7pm, some of those very vivid and emotional stories are going to be told – even the ones that led to death. 

Urban radio personality and influencer, Smooth of Boomchampions 94.1FM said he was diagnosed with Covid-19 and it was an experience he wishes on no none. He also lost an aunt. Together with others in entertainment, Smooth and Nestle Nutri-GO- a brand he’s endorsed by, begin the journey to recovery, accepting the truth of the past year and four months, while excitedly prepping for the return, post pandemic. 

Nestle Nutri-Go is this time around, challenging others, even those outside the entertainment biz, to be an inspiration and to motivate those around them. They’re dishing out an honest campaign – launching at 7pm tonight on social media, and featuring the true stories of people like Smooth, boat ride boss, Kevon X who’s a voice at urban radio station, RED 96.7FM, Anthony Claxton from the very popular, Krew Kutz barbershop, Ainka Williams who’s an extremely popular face in entertainment, working at TTT and Next 99.1FM, among other awesome influencers. The campaign will feature these various influencers in separate posts each Tuesday, through the end of July, with a bonus feature that spotlights entertainer, Nessa Preppy. 

The idea is to basically get us all back in gear – shifting focus from the negatives that exasperated everyone over the past year, and looking toward the possibilities that lie in wait. Like the Nestle Nutrigo brand’s hashtags, #KeepGoing and #GetBackOnTheGo, they’re reinvigorating the mental mindset, and what better way to do that, than to show us all that no one was spared from the truth of the pandemic – not even those you may have thought were just fine! 

“With this particular project I realized the company and the brand truly care about the people they’re selling their product to. They are actually showing that they really, really care about the people, especially during this time, with the pandemic,” said Smooth in a chat with us. He said he got very real in executing this campaign, highlighting that both he and his wife were diagnosed with Covid-19. “I just hope people really listen to what I said and start being responsible. There are still so many people being irresponsible. It’s a really serious thing,” he said.

Smooth lost one of his aunts to Covid-19 and while that was devastating for him personally, he said he’s truly concerned about the thousands of people who’ve been under tremendous financial strain over the past 16 months. He’s not the only one. 

Tasked with coming up with the right message for this effort by Nestle and its NutriGo brand, the creative team sought to highlight these people Smooth spoke about, in the realest possible way. They wanted to send a clear message that nobody is alone during this time. 

The three-part visual campaign will deliver a rollercoaster of emotions, according to the creative unit. “We had to work in a very controlled environment because of the pandemic. We couldn’t go out and speak with the man on the street like we would’ve wanted to. We thought that maybe stripping off a couple layers of the people who may be seen as invincible- seen as influential, could bring that sense of real- and one word to describe the NutriGo brand is real.” 

The realness of #GetBackOnTheGo – an effort by NutriGo, will quite possibly show everyone, no matter who they are, where they’re located, and what their circumstances are, that they form part of a whole that if united, can and will be strong again in the weeks and months ahead. 

We encourage you guys to check out NestleNutriGo on Instagram and Facebook.
This one’s for the WIN! It’s time to get back on the go!

Ebuzz News

Denise Belfon’s OVO Package from Drake, Included a Dominos Game.

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She may be a Trinbagonian soca artiste but she’s also a proud Caribbean woman, so it was only right that rapper, Drake’s team at October’s Very Own – OVO, deliver to the entertainer, an OVO branded dominos set. It was quite possibly the package inclusion that brought out Belfon’s excitement earlier this week, when she received and opened it up.

Denise has been basking in the joy of being a part of Drake’s recently released, Maid of Honor’ album – her single ‘Work’ sampled on a track called, ‘BBW’. Fans, pretty much elated by the news, have been expressing their congratulations to the New York based singer, many saying it was only a matter of time before this type of breakthrough came for her.

Denise’s journey in music began decades ago, and even though her presence on the Soca circuit in the Caribbean has been limited for some time, her past hits have proven to be legacy-leavers, with DJs, artistes and social media users quite often returning to her sound.

The OVO gift package included merchandise and the special Dominos game set, something Denise automatically hailed out her Jamaican friends on, noting that they’d me meeting up for a game soon. When news of the sample emerged in May, many questioned whether Belfon had agreed to the use of her work. She has since allayed all concerns, saying all is above board on the project.

CLICK HERE TO SEE HER REACTION.

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Music News

Belmont, Trinidad Delivers On ‘Hill and Gully’ Riddim. Anisha Pleas for Peace.

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A riddim built on pure Jamaican nostalgia that’s dominating with several acclaimed artistes releasing hit singles, the ‘Hill And’ Gully’ folk riddim is undeniably a major influencer this year. Like butter, several releases smoothly resonate, with artistes like Masicka, Mr. Vegas, Kees Dieffenthaller, Valiant, Elephant Man and Sheneil Muir delivering catchy singles for the masses.

Outside of multiple releases produced by Jamaican DJ/ Singer/ Songwriter/ Stephen ‘Di Genius’ McGregor, Trinidad and Tobago artiste, Anisha, has risen to the occasion, urging social transformation using her creativity as the vessel. “Plea for Peace is meant to uplift communities and spark conversation because I believe music can preserve tradition, while creating space for meaningful dialogue,” said the Belmont,Trinidad native.

Known in creative spaces as The Goddess of Love, Anisha was raised in Belle-Eau Road in Belmont. She understands the need for thought provoking messages through music. “I compose my own songs and I’ve been involved in music for several years,” she said, explaining that she uses music as a tool to express herself, tell stories and tap into her emotions while addressing issues that affect communities.

For Anisha, the Hill and Gully Riddim offers music lovers a timeless cultural connection. “I felt it was a riddim that could help carry this message of peace to both the young and the old in a way that’s relatable and impactful,” said the singer. Acknowledging the criticism by veteran Jamaican broadcaster, Fae Ellington over some of the lyrics sung by artistes on the traditional folk riddim, Anisha says she respects Ms. Ellington’s perspective. “I respect her perspective because cultural and musical traditions are important and should always be valued.” She however admits that music continues to evolve as a reflection of society. “Each artiste chooses to use music to express himself/herself based on personal experience, however my approach with ‘Plea for Peace,’ was to honor the riddim’s cultural significance by using it to address an issue that is affecting my country, Trinidad and Tobago.”

Anisha says she admires the dedication to peace, shown by fellow T&T artiste, Orlando Octave. “We share a similar passion for spreading positive messages through music. I often refer to him as ‘The Prince of Peace,” she said, noting that she would be honored to work with Orlando, if the opportunity presents itself. “My mission as an artiste is to use my music as a bridge that brings people together, rather than divides humanity. ‘Plea for Peace is more than just a song. It’s a reminder that despite the challenges we face, peace, love and unity are still very possible if we choose to lift each other up.”

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