When the Covid-19 pandemic reared its head in the aftermath of Trinidad and Tobago’s carnival this past March, Caribbean menswear designer Ecliff Elie had only five months prior, opened his new design house at C3 Centre in San Fernando, South Trinidad. His atelier location in Woodbrook, Port-of-Spain maintained its market position, posturing the designer’s imminent rise to regionwide gratification, by all markers. He never expected what eventually came; a pandemic that would bring great uncertainty, but with it, even greater lessons.
The Caribbean menswear aesthetic continues to blossom into something of its own niche character, Elie believes, and because of this, he has had unwavering hope for the industry despite the pandemic. “There have been wonderful lessons learnt by the Ecliff Elie team in the past nine months,” he says, explaining that business equates to risk and one must be strong, enduring and fearless to combat the effects of such risk. “This period, while extremely daunting for many, opened my eyes as a business owner to many things, and I’ve weathered the storm very well. I have been able to keep all of my employees over the past nine months and that came with the implementation of more effective business strategies,” he explained.
Ecliff Elie says he has learnt some very helpful lessons during the Covid-19 pandemic.
Restrictions imposed as a direct result of Covid-19, in Trinidad and Tobago and across the Caribbean has certainly affected sales to some degree, however Elie says he remains steadfast and resolute in his belief that this storm of sorts, will soon pass. “Weathering the storm requires a lot of patience but it also demands resilience. What we’ve done during this period proved effective for the long-term business strategy. Virtual consultations, available at www.ecliffelie.co may have been overlooked prior to the pandemic, and it’s actually an effective method of reaching clients around the world,” said Elie. In fact, he explains, he’s seen increased regional sales during Covid-19.
The male client, Elie’s target demographic, continues to be acutely marketed to, particularly during the present Christmas season. “While we understand that for many, these are some tough financial times, we also feel that men require emotional support during this time,” said Elie. “Because men are often required to be strong in the face of hardship, the man’s emotional pain can be overlooked. In the same way a woman feels good when she purchases a new pair of shoes or a new dress, we believe men should feel comfortable releasing their stress with a little shopping from time to time,” said the designer.
Ecliff Elie’s Southern branch offers off-the-rack suits that can be altered for fit on spot. “While dinner parties and New Year’s Eve events may be very limited this year, we’d like to encourage our Caribbean men to boost their spirit and feel good despite the effects of this pandemic. It’s been a tough year, but we must have the right attitude heading into 2021, which will ultimately determine our altitude. For some reason, stepping into Ecliff Elie has a way of changing attitudes,” he said.
The ground has been calling for it – the return of the International Soca Monarch competition in Trinidad and Tobago. Now there’s news that the the competition will return in Carnival 2027 under the theme, Trinidad and Tobago vs The World.
Wadicks, a true performer says he will enter if his music engages the people.
One artiste, true to the authenticity of the culture, says it’s great news. Ebuzztt caught up with Wadicks earlier on Friday, just after the news broke. “This is something very good for artistes to test themselves – to see how best they are in representing the country when it comes to Soca music. It’s good for people to gauge themselves against their cohorts and it’s been a while since artistes have been able to really do that,” he said.
The competition’s official date is yet to be revealed, however if tradition is marinated, it will be held on Friday, February 5th. Scorch Limited and Scorch Events will produce the show. “For 2027, the competition returns with a bold, international dimension, placing Trinidad and Tobago’s Soca talent against artistes from around the world in a celebration of the genre’s growing global reach,” said a media statement issued. Details surrounding venue and participation requirements will be forthcoming.
For Wadicks and many other Soca artistes who occupy the space, the music delivered ahead of the competition is of dire importance. “I will jump in once the people gravitate to the music. The people must not be wondering what song this artiste is singing when they hit the stage in the competition. You don’t want to enter with a song the people don’t know,” he emphasized.
The year was 2011 and in Trinidad and Tobago, William Munroe had been at the helm of the ISM for 19 years.
In the early years of the international Soca Monarch competition, under the stewardship of Mr. William Munroe, the International Soca Monarch was a monument in Carnival. Radio stations were heavily engaged and money spent on major advertising campaigns that saw emerging and seasoned artistes interviewed and their music placed on intentional rotation as a result of paid advertising. Whether this approach will be taken, as the effort to re-establish the solidity of Trinidad and Tobago in this area gets underway, is left to be seen. “No matter what, it starts with the people. Once the people accept the event and come out to enjoy it… but the marketing of the event is very important too. It’s a huge undertaking and if Scorch can get the people who come to their events and all the other people who love the culture, that would be fantastic to get T&T back to where it once was when it comes to the ISM,” said Wadicks. He has one song already bubbling ahead of Carnival 2027 and plans to release a second next week. “I have ‘Thickerz’ out already and I’m releasing a rum tune next week,” said the artiste cheerfully. He’s never in a bad mood.
Grenadian artiste, Snakey is the reigning Power Soca Monarch.
With Grenada’s Soca Monarch now leading as the poster child of what Soca Monarch should look and feel like, Wadicks says he thinks the Spice Isle does a great job of showing the world just what true enjoyment of the music looks like. “They have no fashion statement – Grenada has no respect for clothes as compared to Trinidad where it’s more about fashion than enjoyment. In Grenada you could come out in any colour and after the party, patrons leaving dirty and sweaty, having had a time,” he said with a laugh.
Prize monies a major factor when it comes to competitions in Trinidad and Tobago, Wadicks says he doesn’t believe this should be the defining factor in any artiste’s decision to enter the competition. “The Soca Monarch brings out the best in an artiste when it comes to interacting with the people and getting the people to accept the challenge of a command. Artistes have to be able to move the crowd ; Besides being strong vocally, their ability to command the crowd must be on point,” he highlighted, adding, “We as the representatives of the culture should be pushing to bring back the Soca Monarch to where it was, but of course, not everybody will think like me.”
Artistes like Iwer George, Fay Ann Lyons, Bunji Garlin, Machel Montano, Shurwayne Winchester and others who could command crowds, were once the standard in T&T’s Soca Monarch history. It is hoped that everyone will return for the culture.
On the tempo of the Soca that’s required for big flag crews and real mayhem to return to big venues in T&T, Wadicks agrees that the sweetness that’s currently trending must subside. “Once the tempo starts to escalate things will get better. ‘De t’ing too sweet, especially for a short season,” he said frankly.
The Scorch team at the helm of the 2027 production says this production will have “no backroom and no bacchanal,” with an expert panel of music industry experts, cultural commentators and soca veterans scoring creativity, lyrics, stage presence, overall impact and a specially introduced aspect – the Sparrow Tribute. “The Mighty Sparrow belonged to both sides of this battle, so every finalist – home side and away side must pay tribute to the Calypso King of the World somewhere in their Fantastic Friday presentation,” explains an accompanying ISM27 deck issued to the media.
The word is out and the people have gotten exactly what they’ve been asking for. What’s left to see now is just who supports with cultural passion and pride at the forefront, and who chooses not to.
On the heels of his passing, the Caribbean community immediately drew for the memories of his heyday, but for those who knew him best, moments shared intimately with The Mighty Sparrow through musical interaction and opportunities presented, will continue to be a solemn reminder of the human being that he was.
The Mighty Sparrow with Machel Montano at the Caribbean Music Awards where he was honored.
Soca King, Machel Montano recalls the opportunities given to him by the legendary entertainer. Sparrow’s timeless hits will live on and for Machel and many other artistes, his death at the age of 91, is a very real reminder of life’s impermanence. “I am flooded with emotions of every kind but most of all, I am filled with joyful memories of moments I’ve shared, lessons I’ve learnt, and music that shaped my very being,” said Montano. In 2008, the pair had collaborated to re-create Sparrow’s classic hit, ‘Congo Man.’ It was certainly a collaboration that will live in Machel’s heart forever.
More than seven decades of service to the culture of Trinidad and Tobago, The Mighty Sparrow’s legacy includes honors received from the country he was adopted by from a very young age. He had been awarded the Hummingbird Medal Silver in 1969, the Chaconia Medal Gold in 1993 and the Order of the Republic of Trinidad and Tobago in 2014, for his inimitable contribution to one of Trinidad and Tobago’s most enduring musical art forms, Calypso.
Shurwayne Winchester with The Mighty Sparrow.
Shurwayne Winchester, in paying tribute to the icon, said, “In every lifetime, your presence would be needed, your music would be essential, your wit and personality required, because you, Mighty, Mighty Sparrow, were a gift to us all.” Shurwayne was one of the last artistes to collaborate with the legendary Calypsonian. The song is called, “My Island Girl,” released in 2023.
Mentored and loved by the Mighty Sparrow throughout her career, Natasha Wilson shared that her heart is saddened and announced that he had taken his last breath at 2:22pm on September 27th. “Dr. Slinger Francisco, the Calypso King of the World has passed,” she said in a Facebook live video. She asked for time on behalf of the family, to process the death of the man many considered the greatest Calypsonian who ever lived.
The Mighty Sparrow was born in Grand Roy, Grenada in 1935. His family migrated to Trinidad and Tobago less than two years later. In 1956, his career started with the hit single, ‘Jean and Dinah.’ It may have been his most famous song, but it would be only one of many, many incredibly well-constructed Calypso singles. Kees Dieffenthaller, in paying tribute, said The Mighty Sparrow was “the blueprint.” Internationally acclaimed songwriter and vocalist, Angela Hunte also shared, “My Sundays will always be filled with your voice in my house.”
Barbados Prime Minister, The Honorable Mia Mottley.
From Barbados to Jamaica, his birthplace, Grenada, Guyana, the United States, the UK and at home in Trinidad and Tobago, the loss of Slinger Francisco – The Mighty Sparrow, is felt. Guyana’s President, Irfan Ali said, “He brought recognition to our Caribbean civilization. His melodies and lyrics sailed far beyond the region’s shores,” adding, “Sparrow lifted calypso from mere entertainment into an art form.” The Honorable, Mia Mottley also shared sentiments of deep appreciation and adoration for the Birdie, as he was fondly called, writing, “Calypso gave the ordinary Calypsonian a voice. Sparrow carried it to the world with incomparable genius. Born in Grenada and raised in Trinidad, he belonged to all of us.” She called on Caribbean adults to, “let our children hear him. Let them know that this brilliance came from among us.”
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