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Caribbean Menswear Designer, Ecliff Elie Pushes Past Covid-19 with Big Lessons Learnt.

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When the Covid-19 pandemic reared its head in the aftermath of Trinidad and Tobago’s carnival this past March, Caribbean menswear designer Ecliff Elie had only five months prior, opened his new design house at C3 Centre in San Fernando, South Trinidad. His atelier location in Woodbrook, Port-of-Spain maintained its market position, posturing the designer’s imminent rise to regionwide gratification, by all markers. He never expected what eventually came; a pandemic that would bring great uncertainty, but with it, even greater lessons. 

The Caribbean menswear aesthetic continues to blossom into something of its own niche character, Elie believes, and because of this, he has had unwavering hope for the industry despite the pandemic. “There have been wonderful lessons learnt by the Ecliff Elie team in the past nine months,” he says, explaining that business equates to risk and one must be strong, enduring and fearless to combat the effects of such risk. “This period, while extremely daunting for many, opened my eyes as a business owner to many things, and I’ve weathered the storm very well. I have been able to keep all of my employees over the past nine months and that came with the implementation of more effective business strategies,” he explained. 

Ecliff Elie says he has learnt some very helpful lessons during the Covid-19 pandemic.

Restrictions imposed as a direct result of Covid-19, in Trinidad and Tobago and across the Caribbean has certainly affected sales to some degree, however Elie says he remains steadfast and resolute in his belief that this storm of sorts, will soon pass. “Weathering the storm requires a lot of patience but it also demands resilience. What we’ve done during this period proved effective for the long-term business strategy. Virtual consultations, available at www.ecliffelie.co may have been overlooked prior to the pandemic, and it’s actually an effective method of reaching clients around the world,” said Elie. In fact, he explains, he’s seen increased regional sales during Covid-19. 

The male client, Elie’s target demographic, continues to be acutely marketed to, particularly during the present Christmas season. “While we understand that for many, these are some tough financial times, we also feel that men require emotional support during this time,” said Elie. “Because men are often required to be strong in the face of hardship, the man’s emotional pain can be overlooked. In the same way a woman feels good when she purchases a new pair of shoes or a new dress, we believe men should feel comfortable releasing their stress with a little shopping from time to time,” said the designer. 

Ecliff Elie’s Southern branch offers off-the-rack suits that can be altered for fit on spot. “While dinner parties and New Year’s Eve events may be very limited this year, we’d like to encourage our Caribbean men to boost their spirit and feel good despite the effects of this pandemic. It’s been a tough year, but we must have the right attitude heading into 2021, which will ultimately determine our altitude. For some reason, stepping into Ecliff Elie has a way of changing attitudes,” he said. 

Caribbean Buzz

Beres Reminds Us of What We Need; Delivers Like No Other.

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Beres Hammond is a legend in these parts and on Sunday night as he hosted his “Love From a Distance” virtual concert, he proved that greatness never ceases to amaze.

Beres has delivered his sweet, flavourful reggae love ballads for decades. On Sunday night, as thousands of his loyal fans around the world, streamed the virtual event, they were certainly reminded of the importance of good music, especially in times like these.

 

Beres, joined on stage by Buju Banton.

Reggae music has felt somewhat alienated in recent time, with the surge of more youthful, less melodic artistry, but all is not lost, and on Sunday, Beres accompanied by Marcia Griffiths, Buju Banton and even young dancehall sensation, Popcaan, fulfilled the silent desires of many, many people from around the world.

Vocals properly tuned, the 65-year-old hit maker, rendered some of his most memorable songs, among them, “Stop A Man from Trying,” “Rock Away”, “What One Dance Can Do” and many others. In a video clip, pre-recorded and inserted into the show, Beres told fans, “For all the well wishers, fans, family and friends and everyone, I am very saddened by the almost two years I haven’t seen you… it makes me feel bad. I’m trying to do this thing now, so we can stay in touch. Welcome to Beres…”

 

HERE’S WHAT YOU MAY HAVE MISSED.

 

https://www.youtube.com/watch?v=1ms3ihZ2xPs

 

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Caribbean Buzz

Jamaica’s Sean Paul Gives The World ‘Live n Livin’; Says Dancehall Is Not Dead.

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Jamaican dancehall artist, Sean Paul’s ‘Live N Livin’ is one of two albums from him, set for release this year. The album, according to a media statement issued, was inspired by the perception of members of the music industry that dancehall is dead. Confronting the sentiment head on, Sean Paul says he believes dancehall is alive and well, and maintains a strong pulse.

Sean Paul set to release two albums in 2021.


The first album being released, showcases over twenty artistes and even having proven himself over the years as an International dancehall trendsetter, Sean Paul says he still aims to highlight the significance of the genre while collaborating with different talented artists. Over the years, Sean Paul has made music with the likes of Rihanna, Justin Bieber and Sam Smith, blending and fusing his sound with world rhythms.


Live and Livin’ is dubbed “a collaborative effort,” with 16 tracks all featuring an accompanying artist. On the single, ‘Lion Heart’, Sean Paul stands solo. “It was important to me to show that in our genre of dancehall, we don’t need to clash in order to attain the spotlight. We don’t need to divide our fans to attain the rotations on the airwaves or streams. Over the years me, Shaggy, and more recently Koffee, Shenseea and others have been making it onto the world stage and we are not clashing with our co-workers, nor are we dividing our fans. This album ‘Live N Livin’ is an album I hold very dear to my heart because it shows the effort of collaboration over confrontation,” he said.


The album features veteran artists like Buju Banton, Damian ‘Jr Gong’ Marley, Busy Signal, Mavado, and the younger generation of artists such as Chi Ching Ching, Intense, Skillibeng, and Govana and more.


‘Live N Livin’ is set to be released on March 12th and is executively produced by Sean Paul’s label Dutty Rock Productions and distributed by ONErpm.


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