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Archived: Caribbean Menswear Designer, Ecliff Elie Pushes Past Covid-19 with Big Lessons Learnt.

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When the Covid-19 pandemic reared its head in the aftermath of Trinidad and Tobago’s carnival this past March, Caribbean menswear designer Ecliff Elie had only five months prior, opened his new design house at C3 Centre in San Fernando, South Trinidad. His atelier location in Woodbrook, Port-of-Spain maintained its market position, posturing the designer’s imminent rise to regionwide gratification, by all markers. He never expected what eventually came; a pandemic that would bring great uncertainty, but with it, even greater lessons. 

The Caribbean menswear aesthetic continues to blossom into something of its own niche character, Elie believes, and because of this, he has had unwavering hope for the industry despite the pandemic. “There have been wonderful lessons learnt by the Ecliff Elie team in the past nine months,” he says, explaining that business equates to risk and one must be strong, enduring and fearless to combat the effects of such risk. “This period, while extremely daunting for many, opened my eyes as a business owner to many things, and I’ve weathered the storm very well. I have been able to keep all of my employees over the past nine months and that came with the implementation of more effective business strategies,” he explained. 

Ecliff Elie says he has learnt some very helpful lessons during the Covid-19 pandemic.

Restrictions imposed as a direct result of Covid-19, in Trinidad and Tobago and across the Caribbean has certainly affected sales to some degree, however Elie says he remains steadfast and resolute in his belief that this storm of sorts, will soon pass. “Weathering the storm requires a lot of patience but it also demands resilience. What we’ve done during this period proved effective for the long-term business strategy. Virtual consultations, available at www.ecliffelie.co may have been overlooked prior to the pandemic, and it’s actually an effective method of reaching clients around the world,” said Elie. In fact, he explains, he’s seen increased regional sales during Covid-19. 

The male client, Elie’s target demographic, continues to be acutely marketed to, particularly during the present Christmas season. “While we understand that for many, these are some tough financial times, we also feel that men require emotional support during this time,” said Elie. “Because men are often required to be strong in the face of hardship, the man’s emotional pain can be overlooked. In the same way a woman feels good when she purchases a new pair of shoes or a new dress, we believe men should feel comfortable releasing their stress with a little shopping from time to time,” said the designer. 

Ecliff Elie’s Southern branch offers off-the-rack suits that can be altered for fit on spot. “While dinner parties and New Year’s Eve events may be very limited this year, we’d like to encourage our Caribbean men to boost their spirit and feel good despite the effects of this pandemic. It’s been a tough year, but we must have the right attitude heading into 2021, which will ultimately determine our altitude. For some reason, stepping into Ecliff Elie has a way of changing attitudes,” he said. 

Caribbean Buzz

Caribbean Youths Zealously Welcome American Streamer, IShowSPEED.

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A Caribbean tour that started in Trinidad on Saturday and has continued in Grenada, this afternoon, has intrigued GenZ and GenAlphan fans across the Caribbean and internationally, all thanks to digital influencer, IShowSpeed, whose real name is Darren Jason Watkins Jr.

The 21-year-old Cincinnati, Ohio native who has racked up over 53 million YouTube subscribers touched down in Trinidad on Saturday, much to the excitement of local gaming and streaming fanatics, many of whom are teens and pre-teens.

Accompanied by several Trinidad and Tobago influencers and chaperoned by Machel Montano’s manager, Che Kothari, the vibrant young streamer was shown various parts of Port- of- Spain, Trinidad, and introduced to aspects of the culture often experienced by visitors to T&T, particularly at Carnival time.

From Saheena, to Roti, Bake and Shark and Doubles, IShowSpeed tried several Trinbagonian dishes and even some of the snacks manufactured locally. He was exposed to Carnival culture and traditional carnival characters and further to that, Trinidad and Tobago artistes like Lady Lava, Nessa Preppy and Jimmy October shared in the thrill of his visit. Many young, eager Trinbaonians, inclusive of parents who are familiar with the young influencer, engaged happily with Watkins Jr. throughout Saturday’s trip, all as he streamed the fun, live. Running through the streets as he moved through places like Tragarete Road and Charlotte Street in downtown Port-of-Spain, he was visibly excited to experience the country known especially for the Greatest Caribbean Carnival, the world over.

The trip, though quick, was streamed to some 7 millions online viewers and while some found it difficult to relate to the new wave of digital marketing and influencer branding potential for the small, twin island, others have since been marveling at the fact that this 21-year-old has managed to gift Trinidad and Tobago more publicity in mere hours, than that which Caribbean celebrities have been able to attain, over years in cultural ambassadorship.

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Caribbean Buzz

Destra Delivers Powerfully at Reflections.

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“If this sharing that I’m doing touches anyone, I’m truly grateful. None of us are perfect. Some days you’ll feel good, some days you won’t, but it’s all part of the journey. Sometimes what you’re looking for is right on the horizon, and the moment you give up, you miss it. If my testimony makes anyone feel something, then my work here is done.” – DESTRA GARCIA

Trinidad and Tobago received a musical showcase of spiritual awakening yet again this past Saturday, at Destra’s ‘Reflections: Sound. Spirit. Surrender.” The event took place at Queen’s Hall, St. Ann’s and proved to be a truly inspiring and uplifting musical experience.

From the onset, the show set a standard that fans of good music with powerful lyrics, would rave about for weeks. David Rudder – a cultural icon of Calypso music out of Trinidad and Tobago, welcomed the audience as he hit the stage first delivering the very fitting, ‘High Mas.’ It was a powerful blessing no doubt – something that would lead into a seamless spiritual production. He was subsequently joined on stage by Destra, something that created a full-circle moment that drew immediate emotion from the audience.

Destra with King David Michael Rudder.

Known for her unmistakeable vocal ability, Destra took her audience on a carefully curated musical journey, opening her set with Free Again before transitioning into slowed-down, soul-stirring renditions of some of her most beloved songs, including Love Somebody and Fly and with each performance, she revealed a different layer of her artistry, offering vulnerability, reflection, and strength.

One of the night’s most touching highlights came as Garcia shared the stage with her daughter, Xaiya, for a heartfelt duet of The Prayer. Beginning at the piano, Xaiya gently set the tone before joining her mother in song, creating an intimate moment that resonated deeply with the audience.

Destra’s daughter, Xaiya on the piano.

The production, which was creatively directed by Zara Bartels and Isoke Edwards, also showcased the incredible talent of father and son pan duo Martin and De’jean Cain as well as the Maria Regina Grade School and St. Joseph’s Convent Port- of- Spain choirs, whose vibrant and polished performances brought a refreshing, youthful energy to the stage. Gospel artiste, Nisa joined Garcia for a powerful duet of Bridge Over Troubled Water. She also performed her original composition Make Me Over, adding another layer of spiritual depth to the evening.

As the show built toward its finale, Garcia delivered a commanding rendition of Ella Andall’s Bring Down the Power, followed by classic hymns including A Little More Oil in My Lamp. This climactic segment was elevated by the presence of traditional belle dancers and African drummers, creating a rich, cultural fusion that brought the audience to its feet. Beyond the performances, the overall production, brought to life through Bridgette Wilson’s choreography and Atiba Borde’s costuming, stood out for its seamless execution, immersive ambience, and thoughtful storytelling, reinforcing Reflections as more than just a concert, but a transformative experience.

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