Jamaica, Jamaica…. Say what you want about Jamaicans and their flamboyance, it’s all marketable!
Proof of the marketability of all things Jamaican showed itself on Monday at rapper, Cardi B’s 29th Birthday event, dubbed a Jamaican Passa Passa birthday bash.
Celebrities from the likes of Tiffany Haddish to Taraji P Henson, model Winnie Harlow, Snoop Dogg, Lizzo, Teyana Taylor, Karrueche Tran, Chance The Rapper, Megan Thee Stallion and 2 Chainz were all in attendance, and with that came ample opportunity for Jamaica’s biggest ambassadors- the artistes and entertainers, to promote their beautiful Caribbean island.
Shenseea, Mr. Vegas, Spice and Ding Dong were there reppin’ hard for dancehall. The dress code exemplified the gritty, hardcore vibe of Jamaican culture, many showcasing, in their own way, their perception of Jamaican Passa Passa culture.
Style and fashion, a major talking point among international media, it came as no surprise that the colours of Jamaica’s reggae and dancehall expression were plastered across websites and other media platforms by Tuesday morning.
Even with lockdowns across the Caribbean region as a result of the pandemic, Jamaica’s artistes have proven their resilience. Spice, a major force in dancehall, has powerfully claimed her space on the entertainment circuit, likewise, Shenseea who was seen hobnobbing with major celebrities like Megan Thee Stallion and most recently, DJ Khaled since her apparent move to the US.
In a speech on the night of her event, Cardi B said she had been listening to Spice’s music since she was 12-years-old.
Trinidad and Tobago is set to stage a revamped International Soca Monarch competition in what is now dubbed The Ultimate Soca Champion competition. The event’s final will be staged on Thursday, February 20th, with the semi final round set for Sunday, February 9th. The announcement was made earlier today by organisers, at a media conference held at Queen’s Hall, Port of Spain.
The organisers said the competition will not be split into Groovy/Power categories, however they said there will be special prizes for Best Groovy Soca, Best Power Soca and People’s Champion, based on public votes.
The event will feature the Ultimate Soca Champion reality TV show which organizers say is aimed at giving viewers an intimate look into the competition. “We believe this will help our culture to reach international audiences when packaged properly,” the team said.
In-Person Auditions will take place on Saturday, January 25th, 2025 at 9:00 AM at the Fernando Academy of the Performing Arts (SAPA). Regional/ International Artistes who are not in Trinidad and Tobago, are required to submit video auditions from January 20th at 8:00am to January 26th at 11:59pm.
“We aim to make this a production that captivates audiences worldwide,” said Rome. “The Ultimate Soca Champion Competition will not only elevate soca to international standards but also inspire the next generation of artistes.”
For registration, submission guidelines, and updates, visit ultimatesocachampion.com from Monday January 20th, or email ultimatesocachampion@gmail.com.
There’s another big project coming out of Dwayne Bravo’s 47 Productions in Port-of-Spain, and just like the Pineapple Riddim last month, it features some big names in Soca music.
The Viking of Soca, Bunji Garlin, Grenada’s Skinny Banton, Skinny Fabulous and Problem Child- both St. Vincent and the Grenadines entertainers, grace the ‘Powerful Riddim’- described as a heart-pounding, adrenaline-packed Power Soca riddim that’s guaranteed to light up every fete the season, even with potential for the Road March.
Bunji Garlin deliver’s ‘On De Go’ – a high-octane single that celebrates vibes and undiluted energy, while on Skinny Fabulous’ ‘Like We Rich,’ elements of a grandeur lifestyle, inclusive of living large, partying hard and embracing the high life, are showcased in song. The Vincy BadBoy, Problem Child is also a part of this project with a track called, “Not Behaving,’ undeniably living up to his name. Other artistes on the riddim are Grenadian duo, Lil Natty and Thunda who share their energy with, ‘Wah Dis,” and skinny Banton with ‘Property.” Tommy Sanchez wraps it up, adding a fresh, new vibe with his single, ‘Bend.’
The riddim is being touted as the ultimate soundtrack for the road on Carnival Monday and Tuesday and comes just as Soca megastar, Machel Montano has released, ‘Pardy,’ already getting the nod of approval from die-hard Machel fans.
While the race to the annual Road March anthem of choice in still quite a distance away, several people have already begun the conversation about what’s best for the road. Mical Teja’s ‘Energy’ and ‘Higher Power’ offer masqueraders an infectious, positive energy for the road, while Bunji’s ‘Thousand’ hits hard, delivering high impact and bassy undercurrent that’s hard to ignore.
47 Productions has been strongly contending on the music scene in Trinidad and Tobago in recent years. This year’s Pineapple Riddim, which features, Machel Montano, Lyrikal, Patrice Roberts, Rupee and 47Ronzy, has been well received, with Machel Montano applauding Bravo’s consistency, even as someone invested behind the music scene. “I’m grateful for the opportunity to contribute to this Carnival season while 47 Productions continues to create space for others to rise,” Bravo had said, at the launch of the riddim in December.
The “Powerful Riddim” is now available on all major streaming platforms.
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