While Beyonce’s IvyPark may have already sold out online, the entertainer’s promotion of the activewear line that sees her collaborate with Adidas, continues to be heavily promoted across social media. So heavily promoted is the awesome line of sweatsuits and other fitness gear that Bey’s even pitched her look to Caribbean fans around the world.
There’s really nothing like the sound of reggae to get us Caribbean folk all flustered and ready to peep the scene. Well Bey and her team certainly know us well so like clockwork, Caribbean people are buzzing about the Ivy Park brand, and many of us would’ve likely been in the online shopping craze. The brand officially relaunched on Saturday and features a number of style options, including sweaters, snap track jackets, track pants, jumpsuits, harness bags, hoodies, tees, cargo sweat pants and even skirts.
Beyonce on the dancehall tip.
The line primarily consists of an orange, burgundy and off-white color palate with prices ranging from $25USD to $250USD. Pre-sale items from the new collection, and Beyonce’s first with Adidas after dropping Top Shop and becoming the sole owner, went on sale on Friday and by the end of the day, Ivy Park socks were the only item left. By Saturday, there were reports that even those were sold out.
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