Trinidad and Tobago’s elite menswear brand, Ecliff Elie, has just broadened its reach, launching a spanking new store at West Mall in West Trinidad. The store’s launch comes as things begin to open up more and more- the country’s Prime Minister recently announcing safe zones for vaccinated citizens.
Ecliff Elie is a reputed name in the fashion industry in the Caribbean. His subtle, yet powerful presence in the menswear market has been admired by many over the years, with entertainers like Machel Montano, Bunji Garlin, Problem Child, Lyrikal, Shurwayne Winchester, Kees Dieffenthaller, Jah Cure and countless others vouching for the designer’s professionalism and unparalleled fit, time and time again.
The Ecliff Elie brand has been endorsed by several well known personalities in Trinidad and Tobago over the years- professional sailor, Andrew Lewis being one of them. On the heels of the launch of the new Ecliff Elie store at West Mall, Lewis said, “It’s simple! I love me some good threads. I love a custom fit and better yet, a convenient location like The Falls at West Mall. I love supporting local once done right and it’s up to my standards.” He went on to congratulate the Arima native, saying that he looks forward to seeing him thrive while “rocking your threads.”
Earlier this year, Ecliff Elie launched his online store, making many of his suits, luxury bags, accessories and shoes readily available for purchase, by customers worldwide. He did it all amid the global pandemic, fighting the odds as many grappled with an uncertain economy. Be sure to check out what he’s got by heading to www.ecliffelie.com.
Caribbean Menswear Designer, Ecliff Elie Pushes Past Covid-19 with Big Lessons Learnt.
When the Covid-19 pandemic reared its head in the aftermath of Trinidad and Tobago’s carnival this past March, Caribbean menswear designer Ecliff Elie had only five months prior, opened his new design house at C3 Centre in San Fernando, South Trinidad. His atelier location in Woodbrook, Port-of-Spain maintained its market position, posturing the designer’s imminent rise to regionwide gratification, by all markers. He never expected what eventually came; a pandemic that would bring great uncertainty, but with it, even greater lessons.
The Caribbean menswear aesthetic continues to blossom into something of its own niche character, Elie believes, and because of this, he has had unwavering hope for the industry despite the pandemic. “There have been wonderful lessons learnt by the Ecliff Elie team in the past nine months,” he says, explaining that business equates to risk and one must be strong, enduring and fearless to combat the effects of such risk. “This period, while extremely daunting for many, opened my eyes as a business owner to many things, and I’ve weathered the storm very well. I have been able to keep all of my employees over the past nine months and that came with the implementation of more effective business strategies,” he explained.
Restrictions imposed as a direct result of Covid-19, in Trinidad and Tobago and across the Caribbean has certainly affected sales to some degree, however Elie says he remains steadfast and resolute in his belief that this storm of sorts, will soon pass. “Weathering the storm requires a lot of patience but it also demands resilience. What we’ve done during this period proved effective for the long-term business strategy. Virtual consultations, available at www.ecliffelie.co may have been overlooked prior to the pandemic, and it’s actually an effective method of reaching clients around the world,” said Elie. In fact, he explains, he’s seen increased regional sales during Covid-19.
The male client, Elie’s target demographic, continues to be acutely marketed to, particularly during the present Christmas season. “While we understand that for many, these are some tough financial times, we also feel that men require emotional support during this time,” said Elie. “Because men are often required to be strong in the face of hardship, the man’s emotional pain can be overlooked. In the same way a woman feels good when she purchases a new pair of shoes or a new dress, we believe men should feel comfortable releasing their stress with a little shopping from time to time,” said the designer.
Ecliff Elie’s Southern branch offers off-the-rack suits that can be altered for fit on spot. “While dinner parties and New Year’s Eve events may be very limited this year, we’d like to encourage our Caribbean men to boost their spirit and feel good despite the effects of this pandemic. It’s been a tough year, but we must have the right attitude heading into 2021, which will ultimately determine our altitude. For some reason, stepping into Ecliff Elie has a way of changing attitudes,” he said.
Rihanna Apologizes to Muslims Worldwide.
She may have messed up but she’s been quick to admit to the blunder and like any powerful woman who understands the role she plays in society, Barbados born international superstar, Rihanna has apoligized openly to the Muslim community.
On Monday, the Fenty Beauty creator, faced sudden backlash after a song featured on the Savage x Fenty Volume 2 playlist on Amazon, was played during Rihanna’s second Savage x Fenty lingerie fashion show. Lingerie models danced to the song “Doom” by London-based producer Coucou Chloe during a portion of Rihanna’s show, which streamed on Amazon Prime on Friday. The song, released in 2017, includes a remix of a hadith narration about the end of times and judgment day. The hadith, a written record of the sayings and actions of the Prophet Mohammed and his closest companions, is considered extremely sacred to Muslims, and come secondary only to the Quran in terms of textual authority.
Rihanna has since apologised via social media to the Muslim community, citing the use of the song as a “huge oversight” and saying that she is incredibly disheartened by the situation. “I do not play with any kind of disrespect toward God or any religion and therefore the use of the song in our project was completely irresponsible!”, she said.
Rihanna’s virtual Lingerie fashion show was featured exclusively on Amazon Prime Video and it was the second time the Barbados born singer and businesswoman used Amazon Prime Video to stream her Lingerie fashion show to fans around the world. Last September, the private event was held at Barclay’s Centre in New York and streamed weeks later via the platform.
Now, check out some of the new lingerie designs by Fenty.
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