He never entered the carnival race for a title but by Carnival Monday night, the masses seemed to have confirmed that their Carnival God, MX Prime and his team of hard working music magicians would take home the year’s most coveted prize- the Road March title. By 1pm on Ash Wednesday, as many had been recuperating from the mas, the announcement came- The Ultimate Rejects’ ‘Full Extreme’ had been played some 556 times before the carnival judges.
It wasn’t so much that the song had beat back that of other contenders, but more so, the fact that a tune, that was atypical, something that pretty much leant to the less contemporary and the more traditional, had transcended generations, social class and production norms, to become the voice of the people. MX Prime, in weeks leading up to Carnival 2017 had remained his usual self. He went to work at the Boomchampions 94.1FM. He even hosted Prime Time with MX Prime for EBUZZTT.COM, telling us that he saw the need for this type of artiste promotion and was happy to be a part of it. Edghill Thomas had remained humble in every sense, to the very end of his run on Carnival Tuesday, even fulfilling his commitment to performing for masqueraders at the SocaDrome during the bacchanal.
Today, following the official announcement, Prime spoke with EBUZZTT. He said, today’s reality is a beautiful thing and thanked the people for the achievement. “It’s a beautiful thing for the Ultimate Rejects. We wanted to expand the brand to the carnival market, those who love soca and calypso and even those who may not have known about us and what we would be brining to the table. We are a DJ /Production group that specializes in all genres of music and our main focus is CDM – Caribbean Dance Music, so we had no high expectations where this was concerned,” he explained. Prime said this release of ‘Full Extreme’ was purely experimental but admitted that the song had taken on a life of its own. “We really have to thank the people who appreciated the difference – the fact remains, the song was approached in a really different way. We also want to thank the promoters who allowed us to deliver something different when we hit the stage each time. There was really nothing like what we did on stage, in carnival, before this year, and it really paid off in the end,” he said.
Still fueled by the energy of Carnival 2017, MX Prime and the Ultimate Rejects takes the stage at BAE Watch in West Trinidad, tonight. He told EBUZZTT that international bookings are rolling in strongly and the team will remain focused on pushing the UR brand a little further.
“The main goal was to get the people to know who the Ultimate Rejects are. We did that but the journey isn’t over.”- MX PRIME.